Every successful social media campaign should have a strategy. Each and every member of the team should be strategic thinkers. Why? Because strategic people bring creativity, curiosity, and confidence to their work. You and your social media team needs to think beyond what’s immediately in front of you—or immediately behind you—to the bigger picture of why you’re doing what you do, consider where you want to be in five months or five years, and never stop learning. It may seem like a daunting shift, but there are ways you can cultivate strategic thinking in your day-to-day work life and in your team. Here are ten we highly recommend:
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.
There are plenty of methods out there that can help businesses save money on customer service. However, not all of these methods are good for businesses. There are some that can decrease service quality, which can actually end up costing a company more. In fact, NewVoiceMedia, a company that works with customer service departments in 128 countries, reported in 2016 that businesses are losing $62 billion each year due to poor customer service. Most customers who encounter poor customer service are likely to switch to another business that—hopefully—provides better customer service. The implications of this are obvious: if you provide poor customer service, someone else is going to get your business. The trick to saving money on customer service is to cut costs without sacrificing quality. Take a look at the five methods below to get started.