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The Aftermath of the Pandemic: How Customer Care Has Changed

An expert webinar with Brooke Sellas & Mark Schaefer

This webinar has already aired, but in case you missed it (or just want to see it again) you can still watch the replay right here. We’re also providing you with these additional resources:

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About this webinar

The pandemic forced us into an “era of unintended consequences,” according to Mark Schaefer. Nobody could accurately forecast what was going to happen when the crisis unfolded and now that we are coming out, it may take a generation to accurately see the long-term impacts of new consumer habits becoming permanent behaviors.

Three quarters of Americans changed their shopping behavior since COVID-19 began, around 40 percent say they have changed brands, with the level of brand switching doubling in 2020 compared to 2019.

What separates you from your competition is increasingly world-class customer experience. So, isn’t an investment in world-class customer care an unmissable opportunity in this competitive environment?

What to expect

World-renowned marketing strategist Mark Schaefer, along with Brooke Sellas, CEO of B Squared Media (a social-first customer care agency), want to share their expertise with you. If you consider the rise in customer complaints and the impact on loyalty and word of mouth marketing, you could easily argue that online customer care might be the highest marketing priority for 2021 and beyond.

Our webinar will look at the aftermath of the pandemic and its impact on online service. By examining the new trends and current events, we will establish the state of the nation of customer care.

What you’ll take away

In this webinar, you’ll learn about how customer care has changed in the aftermath of the pandemic, including the five major areas that have put online customer care front and center in the war for loyalty.

  • The eCommerce surge
  • Remote work and labor availability
  • Supply chain disruptions
  • Privacy trends/social intelligence
  • A growing number of disgruntled consumers

You will also find out what companies can do to improve their customer service with real-world case studies from clients of B Squared Media.