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Marketing Research

Social Media Marketing Research & eBooks

REPORT: The State of Social Care, 2024

Discover how social care is evolving—and what’s next for 2025. Our report reveals how brands are embracing AI innovation and prioritizing human empathy in a tech-driven world.

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REPORT: The State of Social Care, 2023

Revolutionize your brand’s social media customer service using AI and personalization – delve into our extensive report for game-changing strategies and insights. (No email required!)

MORE DOWNLOADS

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eBOOK: Social Media Customer Service for Beginners

The ultimate guide for direct-to-consumer, ecommerce, and B2B businesses getting started with customer experience (CX) on social media. This invaluable eBook is great jumping off point for creating your business’s very own customer care strategy.

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eBOOK: 15 AI-Powered Prompts to Supercharge Your Social Media Customer Service Game

Unlock the secret to revolutionary social media customer service – Discover 15 AI-driven strategies to transform engagement into advocacy with our exclusive eBook!

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REPORT: The State of Social Media Customer Care, 2022

Redefine your brand’s digital impact with our State of Social Media Customer Care Report 2022 – Learn how empathetic, responsive customer engagement is the key to driving revenue and loyalty in the digital age!

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REPORT: Social-Led Customer Care Through Covid: What We’re Learning From the Pandemic

Navigate the new normal with expert insights: Discover how COVID-19 reshaped online customer care and how to excel in this evolving landscape with our insightful report!

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WORKBOOK: Social Listening Step-by-Step

If you’re asking yourself, “Where do I start?” this social listening workbook will answer that in just 90 minutes. We’ve partnered with Sprout Social to support you at each step of creating your social listening plan.

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The ability to anticipate changes, harness emerging tools, and yet never lose sight of the core mission—genuine, empathetic, and effective customer engagement—will differentiate the trailblazers from the pack.