The Social Media CX Podcast
Your go-to source for mastering social media customer experience. Join Brooke Sellas, CEO of B Squared Media, as she takes you behind the scenes of social media customer experience with top-tier guests from brands like the Ritz-Carlton, BCU, and King Arthur Baking. Each episode is packed with expert insights, actionable strategies, and inspiring success stories.
FREE WORKBOOK: Social Listening Step-by-Step
If you’re asking yourself, “Where do I start?” this social listening workbook will answer that in just 90 minutes. We’ve partnered with Sprout Social to support you at each step of creating your social listening plan.
Conversations That Connect: A Marketing Book by Brooke Sellas
In Conversations That Connect, Brooke Sellas explains how she’s helped billion-dollar brands in consumer goods, finance, retail, and other industries connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management.
Online Courses: Social Media & Customer Experience
Two course to choose from: a FREE 7-lesson mini course for social media professionals, and a more advanced course for customer experience professionals looking to take their CX program to the next level.
Social Media Marketing Research & eBooks
The ultimate selection of social media marketing reports, helpful eBooks and workbooks, including B Squared Media’s annual State of Social Care reports.
Social Media Case Studies
Examine B Squared Media’s social media case studies — just a few of our social media, social listening & advertising success stories! See the explosive growth our clients achieved after partnering with B Squared Media.
Lost to Loyal: Our Newsletter
Social Media CX emails worth opening. Written by award-winning customer marketing strategist and social care practitioner, Brooke Sellas. Every month, our “From Lost to Loyal” newsletter will give you practical and tactical insight on building companies, cultures, and communities that people adore. Think: Human experiences on digital channels.