What does a social media management agency do?

A specialist agency handles strategy, content creation, customer care, and data analysis so you can focus on core business. B Squared Media delivers all of this with more than a decade of experience.

Why choose an agency instead of building an internal team?

Recruiting multiple in-house specialists means high salaries, benefits, software licenses, and months of ramp-up. B Squared Media provides a complete team, enterprise-grade tools, and measurable results immediately—without the long-term overhead.

How do I select the right social media partner?

Prioritize transparent reporting, dedicated experts, proven case studies, and a clear link between social activity and revenue. These are the pillars of B Squared Media’s service model.

How does Social Care complement marketing?

Social Care delivers real-time support that transforms customer interactions into loyalty and sales. Our “Think Conversation, Not Campaign” approach shortens response times and elevates brand perception.

B² Blog » Customer Experience (CX) Articles

Customer Experience (CX)

The Future of Social CX

September 17, 2025

Customer Experience

The future of social CX is AI + human empathy. Learn how to blend tech and authentic engagement to future-proof your customer strategy.

how to use the glow framework for surprise and delight BLOG

How To Use The GLOW Framework For Surprise & Delight

August 13, 2025

Customer Experience

Let’s be honest: “Surprise and delight” sounds fluffy. Like something you slap into a strategy doc to make it sound whimsical… and then promptly ignore for something “more measurable.”

Here’s the truth. Surprise and delight isn’t about going viral. Instead, it’s about creating emotional retention – which are those sticky, loyalty-driving moments that customers can’t help but remember (and talk about).