When Ad Budgets Shrink, Social Customer Experience Should Shine
Advertising is contracting. Fast. As a result, if you’re a marketer, it means it’s time to pivot. Yes, big campaigns…
B² Blog »
Customer Experience (CX)
Unlocking Customer Feedback Insights: Beyond the Numbers
When it comes to understanding your customers, numbers are just the beginning. Customer feedback insights can often reveal the real…
Are Your Customer Support Playbooks Outdated? Here’s How to Modernize Them
Customer expectations have evolved dramatically in recent years, yet many businesses are still using outdated customer support playbooks that no…
How to Use Zero-Party Data to Transform Social Media CX
Personalization is no longer a luxury in today’s customer experience (CX) landscape — it’s an expectation! Yet, many businesses struggle…
Social Media as a Differentiator: Proven Tactics for Exceptional Customer Experience
As businesses strive to stand out, the ability to differentiate service through social media has become crucial. Let’s explore how leveraging social media can turn customer interactions into powerful brand loyalty drivers.
How to Identify Recurring Customer Pain Points on Digital Channels
Let’s explore how to identify your recurring customer pain points on digital channels, which in turn will help your business address customer concerns proactively and improve overall satisfaction.
