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7 Ways to Reboot Your Brand’s Content Marketing Strategy

July 18, 2018Grace CarterContent, Content MarketingNo Comments

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

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How to Write Top-Notch Content in 4 Simple Steps

June 13, 2018Darina MurashevContent MarketingNo Comments

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing original content. Whether you’re a budding business or an established enterprise, you should be creating top-notch, original content. Try these trends when creating a content strategy.

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How To “Think Conversation” With Your Blogging Strategy

August 3, 2016Brooke B. SellasBlogging, Conversations, How-To, StorytellingNo Comments

Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.

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marketing-clichés

The Big Giant List Of Marketing Clichés

May 25, 2016Brooke B. SellasDigital Marketing, Marketing, Online Marketing4 comments

Would it be too cheeky, too cliché, if I said that marketing clichés are a dime a dozen? Probably. But the fact is, marketing clichés are SO overused that — if you take away brand assets like logo, color, etc. — you’d be hard pressed to know what company is giving you that same tired line of, “we take X to the next level!” Ugh. Here are 24 of the most-used marketing clichés, and what to say instead.

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5 Tools To Help You Write Better Business Emails

February 24, 2016Brooke B. SellasBusiness 101, Email Marketing4 comments

Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point. So I’m sharing my awesome-sauce secret (and not-so-secret) tools to help you write better business emails. Ready, set, WRITE!

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