All that is needed to create a YouTube channel is a business name or any other name for that matter followed by a few clicks and bingo! You are good to go. On the other hand, it will take more than a few clicks for a channel to take off and sustain popularity. Many channels have initially done well but due to failure to maintain the massive following, they have crumbled. There are others that stagnate as soon as they are created. Knowing how to use the available content marketing tools will go a long way in increasing viewership according to Caffeinated. Below are step by step instructions on how to use such resources to improve your YouTube views.
Today’s brands use social media marketing to engage their customers, educate users about their products and offerings, share industry knowledge, and sell merchandise and services. In today’s competitive business environment, you must have a social media presence if you want to continue to grow. According to a 2017 study conducted by Hootsuite and We Are Social, social media users now number upwards of 3 billion. That’s nearly 40% of the world’s population. And MarketingSherpa reports that 95% of 18- to 34-year-olds and 92% of 34- to 44-year-olds are following brands on social media. That’s a lot of potential exposure. How can you leverage your social media channels best for your business? Follow these 8 tips from industry experts to grow your following and expand your brand’s reach.
Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook. The idea was to increase engagements with your fans and connect instantly and it has done just that! Integrating live video into your small business plan enhances your brand. Let’s take a deeper dive into how you can add live video to your marketing toolbox.
With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name video as the type of content with the best ROI. “But a video is so expensive, and I don’t know how to make it look good! I’ll have to hire a professional and it’s going to take so long,” you might be thinking. Yet, the majority of successful, viral videos were filmed on a cell phone & required zero prep time. It’s time to shift your mindset when it comes to using video in your professional marketing efforts. So, get out your cell phone or webcam – let’s walk through some ways to use video with social.