Okay. I’ve had it. And being that it’s been awhile since my Twitter rant I suppose I’m due for another. I guess (with a very deep sigh and a HUGE eye roll) I can let “Add us to your Interest List so you’ll see our posts!” and other lazy-as-all-get-out marketing slide. That is, as long as you were only buying into the erroneous hype and not actually believing that you should ask your customers to jump through hoops for YOUR benefit.
Drumroll, please. We’ve made it through the countless ways we can measure a soft Return on Investment (ROI) for social media and we’re finally going to spill the beans on direct benefits. Conversions. Hard sales numbers. The stuff that makes the majority of marketers quake in their boots! Conversions and sales mean ACTION. That can mean clicking a link, filling out a form, or (what we’re going to focus on today) adding to the bottom line through the purchasing of goods or services. Ready to get started and rock your ROI?!
We’ve had a lot of conversation lately about marketers and brands that collect Fans like baseball cards. Then what…? Experienced marketers and brands know it’s really about quality over quantity. Many of our clients at B Squared are very interested in gaining loyal Fans, or brand advocates. So it’s our job to present ways in which we can convert “sometimes” Fans into brand activists as well as measure Brand Loyalty to prove our tactics were successful.
Our numbers, metrics, and ROI quest continues. In Part One, we talked about how hard and soft metrics measure up when evaluating your social media efforts. For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social For Part Two, we’ll dissect Brand Awareness. This may be one of the top reasons companies decide to use social media, and for social marketers, it’s the easiest way to show a soft return on investment (ROI).
I may as well have put, “Lions and Tigers and Bears – OH, MY” as the title. It’s a safe bet that’s what most people think when they start talking about a return on investment (ROI) for their social media efforts. It’s kinda like the Wicked Witch of the West has sent her Flying Monkeys after you … AHHHH!