When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature approach. Here’s where to set your sights instead.
The digital (and IRL) universe is filled with brands that spend enormous budgets on perfectly curated content, beautifully crafted videos, and A-List collaborations and partnerships. There’s nothing wrong with this approach, but as marketing progresses into a place where consumers have control over the conversation surrounding a brand, we all must adapt our strategies. Big budget campaigns are great, but building intimate relationships with our communities as a whole, and individually, are what’s most important. With consumers in the drivers seat, User Generated Content (UGC) should be a key part of your overall marketing strategy. Wouldn’t it be wonderful to have consumers promote our brands organically, rather than having to spend enormous budgets promoting it ourselves? User Generated Content is not just another marketing buzzword. 86% of millennials say that UGC is a good indicator of the quality of a brand, and 68% of social media users between the ages of 18 and 24 take into account information shared on social media when making a purchasing decision. It’s easy to see why UGC is so powerful.
Does it feel like social media “best practices” are changing all the time? That’s because they are. Social media marketing tactics have been nothing less than a rollercoaster in recent years. As social media platforms have matured, so has our profession and competition. As new apps come and go every day, people shift between which platforms are the most engaging, user-friendly, and trustworthy. It’s difficult for social media marketers to keep up with all of these shifts. So how can we know the best social media channels and best practices for distributing content when the platforms are in constant flux? Below we’ll discuss why quitting outdated practices and embracing new opportunities will help your brand remain at the top of its game.
Have you ever wondered how much hashtags actually matter when it comes to content? Social media marketers everywhere are often asking themselves, and each other, this same thing. Should we use them? And if we do, how many? Hashtags have been a part of social media for years, making an impact on Twitter and Instagram and eventually making their way to Facebook and LinkedIn. Even though hashtags are commonplace both professionally, and personally, (#SundayFunday, anyone?) it’s important to ask ourselves, “what’s the purpose?” Are they actually expanding the reach of our content? Our friends at Trust Insights recently put out a report breaking down the impact of hashtags and we all know data doesn’t lie! Below we’ll review the findings from their report and share some hashtag best practices.
Do you remember the first time you joined a social media platform? I do! It was 2005 and I had finally received my college email address which gave me access to Facebook. Throughout college, Facebook was a way to recap the weekend festivities and connect with new friends. While Facebook has remained a way that friends stay connected, almost 15 years later, the platform has drastically evolved. There are also a number of other social media platforms available now, and each has solidified its own unique space in the digital marketing world. Five years after I first became acquainted with Facebook, I joined Twitter at the recommendation of my boss and my introduction to social media in a professional setting commenced. Nine years later, and I’ve scrolled my Facebook newsfeed, Twitter feed and Instagram stream thousands and thousands of times, inevitably learning some valuable lessons along the way. Below, join me as I dig into the top 5 social media marketing lessons I’ve learned over the past 9 years. I can’t remember what life was like before!