Do you remember the first time you joined a social media platform? I do! It was 2005 and I had finally received my college email address which gave me access to Facebook. Throughout college, Facebook was a way to recap the weekend festivities and connect with new friends. While Facebook has remained a way that friends stay connected, almost 15 years later, the platform has drastically evolved. There are also a number of other social media platforms available now, and each has solidified its own unique space in the digital marketing world. Five years after I first became acquainted with Facebook, I joined Twitter at the recommendation of my boss and my introduction to social media in a professional setting commenced. Nine years later, and I’ve scrolled my Facebook newsfeed, Twitter feed and Instagram stream thousands and thousands of times, inevitably learning some valuable lessons along the way. Below, join me as I dig into the top 5 social media marketing lessons I’ve learned over the past 9 years. I can’t remember what life was like before!
Raise your hand if you’ve ever felt personally victimized by an Instagram post. As we mentioned previously, April is Stress Awareness Month with the goal being to increase public awareness of both the causes and cures for our modern stress epidemic. One way to combat chronic stress is with self-care. This could be anything from reading a book, to exercise, to putting on a face mask, to even taking a digital detox. Yes, we are a digital marketing agency, but we realize the stressors that come along with constantly being plugged in to your phone. Unplugging and taking some time to do things IRL, is important, and cannot be stressed enough (no pun intended!). If, like us, your work requires you to check into social media often, or if you’re someone who enjoys scrolling through your various feeds on the leisure, there are still plenty of ways to keep yourself in check, and make sure you’re not overdoing it. Below, we’ve put together a social media guide to self care, because, if we’re keeping it real, social media can be a huge anxiety trigger if not played with responsibly.
Remarkable content that evokes strong feelings of amusement, laughter, awe, or shock is hard to miss. When a company creates such content, people can’t help but share it on social media. Funny memes, bizarre photos and hilarious video challenges spread throughout the world wide web like a dangerous virus no one can stop. Viral content occupies a distinct place in the minds of millions around the world, bringing numerous benefits to its creator. It multiplies reach, engagement and impressions leading to increased brand awareness, customer loyalty, and revenue. The six tips below will help you make viral social media content and ensure your brand gains more exposure.
If you feel like the energy vampires have been sucking the life out of you, you’re not alone. Some reports suggest one in five highly-engaged team members is at risk of burnout. Social media definitely comes with its own challenges. That means you could potentially lose your best team players if you don’t deal with the impending burnout quickly. Even the most high-powered executives give many reasons why stepping away is crucial. It enhances creativity, performance, and leads to a better quality of life in general. But knowing how to encourage your team (and yourself) to take a break when there’s work to be done can feel impossible. “Sure,” your team members might think, “We’ll take a step back once we’ve finished this latest assignment.” Then it takes an entire full moon for that break to come, and by then it’s too late – your team has transformed into monstrous versions of themselves. How can you help your social media team avoid the curse of burnout? Here are four ways.