Gary Vaynerchuk is genius. I can listen to him talk about paint drying and learn something. I was watching this video about business and EFFORT, and found myself nodding along and basically screaming, “Yes. YES!” Here at B Squared when we’re talking to leads we go through a LOT of questions about their business, their goals, their marketing and brand goals, and especially their social media fears. 99.99% of our potential clients say they’re scared social media will open them up to more negative comments about their brand.
We all know that EdgeRank keeps our content from being seen on Facebook. Fans can interact with our posts (IF they see them), but we can also keep them coming back with custom apps, or tabs as they’re also called, on Facebook. EdgeRank, in a word, is why you need a Facebook app strategy. Either way, having a custom application that keeps fans on your page can help with dormancy and reactivation of fans. Otherwise you may be looking at “pay to play” with measures to recapture some of those lost fans.
It’s social media time. Do you know where your social influencers are? Social influencers are not the “noisy” fans who ‘Like’, comment or share for the heck of it – they share with intent (and typically have large, attentive audiences). So while your cat memes may get shared by 50 peeps, if your brand messaging isn’t shared at all or gets “crickets” (no response at all) you’re really not influencing your community to promote your brand. Catch my drift?
Social media sales have vastly changed the selling landscape. Newsflash: Slapping your marketing message into a post and publishing it to Facebook, Twitter or Instagram is not going to make you a social media sales star. Instead, we need to focus on a value exchange. Or as some marketers call the “Give to Get.” Here’s how you can do that.
If you’re using social media, you’re using content marketing. Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise, we’d only need Facebook, right? Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!