In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from content to conversation with our tried-and-true social media roadmap.
One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian public service announcement campaign. In a nutshell, the original campaign video went viral and the song continues to live on through popular video games: the original “Dumb Ways to Die,” and a more recently released “Dumb Ways to Die 2: The Games.” In the song’s video, you’ll see these cute little animated figures demonstrating “dumb” ways to die, such as the following: Set fire to your hair Poke a stick at a grizzly bear Eat medicine that’s out of date You get the idea, right? These scenarios may seem completely silly…but yes, they could result in death. However, the cute animated figures don’t really die, and they always get the chance to make the same dumb mistakes all over again. But what happens if you’re a social media manager and you make a dumb social media mistake on one or more of your company’s platforms…a real, BIG, and public dumb mistake?
Don’t get me wrong, not all time is wasted on social media. However, there are many gaping holes that we (myself included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, and clients the most.
I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully witty) definition: “The post and pray method is a favorite method of social media “gurus,” “ninjas,” and “mavens” whereby they don’t follow any sort of organized structure or content calendar for publishing posts to social media, and instead find cat memes or take quotes (from other authors) and make them “pretty” in Canva. These “experts” then post them, and pray the post(s) get interaction and engagement. In short, this method requires little to no social media or business strategy.”
I had to drink a rather LARGE glass of wine just to get through this list. That’s how crazy some of these things make me. I know it’s like this no matter what role you’re in – but dang, are people THIS self-centered in every industry?