As some of you may know, B Squared is hosting the first annual HELLO Conference on March 28, 2019. We’re super excited about this. We’re excited not just because we’re hosting our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Christopher Penn of Trust Insights. Chris was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he explained Artificial Intelligence (AI) and Machine Learning (ML) in a way we can all understand. Yes, it’s possible! Are the robots coming to take our jobs? Can AI really help us scale? Chris, the go-to guy for machine learning and marketing analytics, answered these questions for us and gave us a sneak peek at what he’ll be discussing at the conference. If you’re interested in learning more about AI, but are overwhelmed by the concept, check out our interview with Chris.
Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see follow count dwindle. The platform is rife with minefields, and even the simplest Instagram marketing mistakes can cause people to press that unfollow button. According to stats, visual content gets shared 40X more than any other type of content. This increases brand exposure, generates leads, and helps build trust among customers. So when you gain new followers, you want to keep them around. Read on to learn 7 deadly Instagram mistakes that will get you unfollowed and how they can be rectified.
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media campaign or campaigns, what do you need to do? Where do you begin? Here’s the three-step process you need when setting up a social media campaign. (And it will take you beyond the holidays!)
Existing in a complex economy means your business has access to a large amount of highly-specialized firms and individuals. As a small business owner, it’s important you make good use of these firms and individuals through the practice of outsourcing. And do to this, you need to make sure you’re outsourcing the right things to the right people, asking all the important questions before you begin. However, despite its potential to support your business, a surprising amount of small enterprises still don’t outsource. Content marketing and certain accounting functions, such as tax preparation, are two of the most common functions firms outsource, but there are many more options. For example, you can outsource IT and customer service, and even human resources. And outsourcing just makes good sense. As a small business with limited resources, you need to focus on what you do best, something outsourcing lets you do. So then why are so many businesses still holding on and doing everything in house? The answer lies in a general misunderstanding about how outsourcing can help grow your business, not just maintain it and make it easier to run. Not convinced? Here are five advantages to using outsourcing to grow your business.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.