Chances are you’ve heard the term customer experience but did you know it doesn’t just refer to customer service? There are a million different levels to customer experience and we’ll be breaking many of them down in today’s blog, so you’ll want to read on. A recent Walker study found that customer experience will overtake price and product as the key brand differentiator by the end of next year. That’s just one of the many reasons you need to focus on customer experience in 2020. Intrigued? Read on for everything you need to know about customer experience in 2020.
Is your social media team prepared to handle the upcoming holiday hustle? For a successful holiday season, you need to prepare your social media coordinators in advance just as you would your brick-and-mortar employees. We have seen an increase in online promotions and sales every year. Adobe Analytics predicts the 2019 Cyber Monday sales will pull in $9.4 billion this year. That’s a $1.5 billion increase since 2018! According to this same report, thirty percent of Cyber Monday sales will be made in the four-hour window of 7 to 11 p.m. Pacific time. Are you prepared? Since you know retail traffic from social has grown by 41%, we’ve prepared some helpful tips from B Squared’s Social Media Coordinators. We have have been there, seen that, and continue to see new complications pop up.
Influencer exhaustion is upon us and I do NOT want to see another unboxing story! Have you tried Fit Tummy Tea, Third Love, or Article furniture? If you have, chances are it’s because an influencer promoted it. I’ve noticed that I follow influencers on Instagram and podcasts because they can be more fun. Regardless of your preferred social platform, influencer marketing is gaining momentum and oversaturating the field. As a result, influencer exhaustion is setting in.
We have a few corporate clients who insist on being buttoned up on social media. That means no humor, no witty banter, and certainly no emoji usage. At first glance, you can understand why corporate brands may take this stance. But guess what? Being buttoned up on social may be costing you BIG TIME.
When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature approach. Here’s where to set your sights instead.