Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see follow count dwindle. The platform is rife with minefields, and even the simplest Instagram marketing mistakes can cause people to press that unfollow button. According to stats, visual content gets shared 40X more than any other type of content. This increases brand exposure, generates leads, and helps build trust among customers. So when you gain new followers, you want to keep them around. Read on to learn 7 deadly Instagram mistakes that will get you unfollowed and how they can be rectified.
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much less work 365 days a year. Use this guide to decide if outsourcing your social media marketing to a third party is the best solution.
Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.