Digitally, we are trying harder than ever to connect with customers. On social, those connections are identified through social media engagements. How do we measure the quality of social media engagements? And how do we identify the quality of those engagements? We have a few answers for you.
Social media management tasks include more than responding to comments or posting to Facebook. For a well-rounded social media strategy, your business has to go beyond posting and responding to initiate success. Here are 14 things you’ll need to tackle in 2017 if you want to see results.
Engagement rates have long be sought after when it comes to social media success. We need likes! We need more fans and followers! Let’s boost that for more reach! Pay for ALL the video views! But for plugged-in marketers, whisperings of engagement and engagement rates being “dead” are all around us. So what’s the deal? Should you be measuring engagement rates as part of your social media metrics? Here’s our stance.
We use a lot of data visualization — Excel sheets, charts, graphs, infographics, etc. — to help interpret the data we collect for our social media marketing clients. Often times the client doesn’t care about the raw data and wants to see the “pretty” reports (as we call them). Luckily, we have a team who is skilled at data storytelling. But what if your team isn’t well versed in how to collect, clarify, and confirm the data? There are three issues that delay data visualization; we’ll spell them out here and give ideas for overcoming them.
Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited looking at the smaller side of things. Here’s how we’ve been using micro changes to make a BIG impact on our social media content.