As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and search engines will love.
Winter has arrived, and with it cold temperatures, severe weather, and dark nights. Is your small business ready? It’s important to protect your business throughout the year, but each season brings its own challenges and risks. As you head into the New Year, take time to evaluate your small business’s security to ensure your winter is full of cheer instead of fear. Here are three tips to help keep your small business safe all winter long.
Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook. The idea was to increase engagements with your fans and connect instantly and it has done just that! Integrating live video into your small business plan enhances your brand. Let’s take a deeper dive into how you can add live video to your marketing toolbox.
Social media has become an integral tool for online brand management. Last year, companies of all sizes used social networking platforms to communicate with over 3.1 billion global social media users Facebook’s recent data breach, however, demonstrates how important it is to secure your business’s social media presence. Factors like poor account security and data mismanagement contributed to the scandal and compromised the online security of millions of users. While your company may not be in a position to adversely affect as many people as Facebook, you can avoid similar vulnerabilities by developing and sharing a social media security plan with your team. Developing an online presence with social media is an effective strategy for growing your business and its reputation. Protect your investment—and your customers—against data breaches, malware, and hacks with these four best practices.
For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when it comes to technology, small businesses no longer have to choose between these two options. From apps to hardware, numerous free to low-cost resources are available to help businesses run both smoother and smarter.