Giving back has always been a part of my core; my therapist once told me that I’m co-dependent because my happiness comes from making other people happy. Why is that a bad thing? I left a lucrative real estate job in my mid-twenties to work at a non-profit supporting cystic fibrosis. In my late twenties, after reading The Slave Next Door, I helped collect items for sex-trafficked women on college campuses. Last month, I jumped out of my car to grab a turtle crossing a busy road and moved it to the other side. This is who I am. Giving back is what makes me happy. And trust me, what I’ve put out has come back threefold! Modern sales is missing something. Every salesperson needs to embrace the “give to get.”
With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving grace. Here’s how to protect yourself.
Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social spam! If you want to use social media to sell your products or services, here are ten tips for doing it right.
Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise building where tenants could buy and/or rent our lavish units. Something about it felt like an oxymoron; when you’re charging New York prices in Dallas ($6,000 a month for rent!), you don’t go begging any unvetted Joe Schmoe to come see “exclusive residences.” And years later when I started my own business, I resolved to throw cold calling for sales (and emailing, for that matter) out the window. Here’s why following that mantra has been a boon for B Squared …