Do you have content for your sales pipeline? Yes, content should fuel marketing but it should also fuel sales. Whether you’re creating snackable content for easy consumption or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with sales. In 2016, make it a goal to have your content grow from snackable social bites to a full meal — and get those prospects through the funnel! Here are three types of content to help you do that.
Last year we started the tradition of sharing our most-shared blog posts with you, the reader, at the end of the year with ‘Our 20 Most #AwesomeSauce Blog Posts Of 2013.’ And in continuing the tradition this year is no different. Except for the fact that I’ve honed my writing skills a bit, so we’re sharing less posts and more takeaways. You know, a nice and neat way to bookmark our most valuable posts for referencing … as judged by you!
Many times when working with clients we run into this question: “How much content should I be creating?“ In a word? GOBS. Yes, you need gobs of content to successfully run your social media sites. Yes, you need gobs of content to successfully rank for keywords in search (SEO). Yes, you need some sort of content (we like to call these particular pieces “lead magnets”) to “trade” for a right to market to possible leads. We also call that the ‘Give to Get‘ – and it’s very hard to do without some sort of content.
Without a doubt, content fuels your sales pipeline. At least, it should. Whether it’s snackable content for easy consumption or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline. Better said, your content should grow (from snackable to a full meal) as the prospect moves through the funnel.