Outsourced social media management is what we specialize in here at B Squared Media, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. Guess what? The most important thing we think done-for-you SMM clients must have is the thing that’s probably not even on your radar.
Thinking of outsourcing social media marketing activities to get a grip on ever-evolving platforms, algorithms, and audiences? You’re not alone. SocialFresh says that only 57% of social marketers, at brands, are doing all their social advertising in-house. And with most companies looking to ramp up efforts on social media this year, there’s more evidence that businesses may need to consider outsourcing social media marketing tasks. A recent survey by American Express noted that: “…four in ten business owners (43 percent) say they plan to increase their company’s focus on social media over the next year.” Social media marketing is outsourced for a few reasons — let’s look at why and how and see if the benefits make sense for your business or team.
Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. And beyond that, there is a bigger secret social media experts don’t want you to know.
According to a recent report by Social Fresh, 80% of businesses find it difficult to find qualified candidates for social media management roles. It’s no wonder, then, that many businesses are looking to outsource their social media roles to get the job done. But what exactly does outsourcing your social media management mean? Is that the best option? And what’s the future look like for outsourced social media needs? Here’s the latest on what the social media management landscape looks like, where it’s most likely headed, and how we’ve seen it work in the real world.