“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.
There’s no question Instagram is one of the most popular social networks right now. Sporting a modest active user base of just over a billion people, the social network has a growth chart that looks more like the liftoff trajectory for a SpaceX launch—and just keeps on growing. Instagram isn’t resting on its laurels, either. Traditionally known as an image and photography platform, the company recently announced a new video service called Instagram TV (IGTV) that promises to add a whole new dimension to Instagram for both users and marketers. And IGTV is generating a lot of buzz, particularly among marketers.
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your business on, but only if you know how to utilize this opportunity.’’ – explains Anna Torres, a social media expert at the best assignment writing website. Instagram can do many things for you. If you use it to promote content, it will drive awareness and with it, traffic. As a social media marketer, you can use this highly popular platform to get more and more subscribers, as well as social proof that will only make you grow. If you want to up your Instagram strategy, consider using one [or more] of these 8 tools:
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.
Today’s brands use social media marketing to engage their customers, educate users about their products and offerings, share industry knowledge, and sell merchandise and services. In today’s competitive business environment, you must have a social media presence if you want to continue to grow. According to a 2017 study conducted by Hootsuite and We Are Social, social media users now number upwards of 3 billion. That’s nearly 40% of the world’s population. And MarketingSherpa reports that 95% of 18- to 34-year-olds and 92% of 34- to 44-year-olds are following brands on social media. That’s a lot of potential exposure. How can you leverage your social media channels best for your business? Follow these 8 tips from industry experts to grow your following and expand your brand’s reach.