Have you ever wondered how much hashtags actually matter when it comes to content? Social media marketers everywhere are often asking themselves, and each other, this same thing. Should we use them? And if we do, how many? Hashtags have been a part of social media for years, making an impact on Twitter and Instagram and eventually making their way to Facebook and LinkedIn. Even though hashtags are commonplace both professionally, and personally, (#SundayFunday, anyone?) it’s important to ask ourselves, “what’s the purpose?” Are they actually expanding the reach of our content? Our friends at Trust Insights recently put out a report breaking down the impact of hashtags and we all know data doesn’t lie! Below we’ll review the findings from their report and share some hashtag best practices.
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media content going viral. But if you don’t know how to make your Instagram Stories stand out against the rest, fret no further. Read on for some handy tips on how to make your Instagram Stories more creative.
Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see follow count dwindle. The platform is rife with minefields, and even the simplest Instagram marketing mistakes can cause people to press that unfollow button. According to stats, visual content gets shared 40X more than any other type of content. This increases brand exposure, generates leads, and helps build trust among customers. So when you gain new followers, you want to keep them around. Read on to learn 7 deadly Instagram mistakes that will get you unfollowed and how they can be rectified.
“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.
There’s no question Instagram is one of the most popular social networks right now. Sporting a modest active user base of just over a billion people, the social network has a growth chart that looks more like the liftoff trajectory for a SpaceX launch—and just keeps on growing. Instagram isn’t resting on its laurels, either. Traditionally known as an image and photography platform, the company recently announced a new video service called Instagram TV (IGTV) that promises to add a whole new dimension to Instagram for both users and marketers. And IGTV is generating a lot of buzz, particularly among marketers.