How do you identify influencers when you’re going all in on influencer marketing? Maybe you’ve paid a pretty price for a PR firm to handle it for you. Maybe you’ve got an influencer guide. Or, maybe you’re not sure where to start. If you’re the last of those scenarios, this one is for you! We’re listing 7 tools you can use to find and identify influencers for your influencer marketing campaign.
I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Yesterday Mark Schaefer posted a list of 70 future social media gurus on his {grow} blog. To my complete surprise, I was one of them. But if you think getting on this prestigious list of up-and-comers came easy, think again. It was over a year and a half process to get on this list. And it all started with a little conversation on Facebook.
It’s safe to say that online influencers are the driving force behind the social sites we love (and loathe). But what makes someone an influencer? How’d they go from zero to hero online? From what I can tell, there’s no secret sauce, only hard work!
It’s social media time. Do you know where your social influencers are? Social influencers are not the “noisy” fans who ‘Like’, comment or share for the heck of it – they share with intent (and typically have large, attentive audiences). So while your cat memes may get shared by 50 peeps, if your brand messaging isn’t shared at all or gets “crickets” (no response at all) you’re really not influencing your community to promote your brand. Catch my drift?
