Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. And beyond that, there is a bigger secret social media experts don’t want you to know.
I’m a huge proponent of automation. In fact, our CRM has a beautiful system for setting up and delivering amazing automated campaigns. But plain and boring social media updates kinda ruin automation for me. Certain “social media ninjas” use that “ninja trick” of connecting Facebook to Twitter so that their audiences are getting one or two “updates” each day; regurgitation of strung together sentences. Where’s the social in that?
If you’re using social media, you’re using content marketing. Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise, we’d only need Facebook, right? Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!
The Super Bowl is one of TV’s most-watched events. In fact, last year in 2012, 111.3 million viewers sat down to watch the Giants take it all for the 2011-2012 season. As I sat watching Ravens and the 49ers battle it out last Sunday, I had an “ah-ha moment” about how football correlates to social media – and more specifically, how it relates to a Return on Investment (ROI) for social media.
We’ll be releasing one extra blog post each week during the month of February. Why? Because we took the challenge! The Media Barista’s challenge is all too awesome, and being that I LOVE music I couldn’t pass up the chance to add it to my other love, social media.