“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.
With the recent update to Facebook’s News Feed, owners of small & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven marketing strategy; & (3) employing supporting tools & technologies. Learn more about these three elements so that you can create engaging videos that attract an audience, generate sales, & build customer loyalty.
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. But it should. Use the following information to help you decide where and how to spend your time on social media.
Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra oomph you need to think conversation with your campaigns. One of these four tools (recommended by Facebook itself) can help you create compelling video ads.