Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards. Together, email and direct mail marketing can complement each other and take your company’s marketing campaign [and social media] to the next level. Learn about some of the key benefits when using both.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.
Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive engagement and sales. And it’s also an effective way of building brand awareness and affinity. Newsletters can effectively leverage your email list into sales. But you need to have a great newsletter to do so. The average conversion rate is only around 1 percent, largely because people are inundated with poorly crafted email marketing. If you can create an exciting newsletter that gives people what they want, then you can turn this marketing tool into a powerful engine for sales. Here’s how.
Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point. So I’m sharing my awesome-sauce secret (and not-so-secret) tools to help you write better business emails. Ready, set, WRITE!
Haven’t started your holiday marketing campaign yet? That’s okay. So you’re not a planner. Lucky for you, we are! AND, we’re sharing 17 ways you can market your holiday specials. I wish I could come up with your holiday specials FOR YOU, but that’s something we do for clients. Let’s get started!