email Archives - B Squared Media – Social Media Management

10 Digital Marketing Tricks Used By Famous Business Brands

August 29, 2018Chris RichardsonDigital MarketingNo Comments

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

How to Create a Digital Newsletter That Really Generates New Sales

August 8, 2018Jock PurtleContent Marketing, Marketing, Newsletter, Online MarketingNo Comments

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive engagement and sales. And it’s also an effective way of building brand awareness and affinity. Newsletters can effectively leverage your email list into sales. But you need to have a great newsletter to do so. The average conversion rate is only around 1 percent, largely because people are inundated with poorly crafted email marketing. If you can create an exciting newsletter that gives people what they want, then you can turn this marketing tool into a powerful engine for sales. Here’s how.

5 Tools To Help You Write Better Business Emails

February 24, 2016Brooke B. SellasBusiness 101, Email Marketing4 comments

Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point. So I’m sharing my awesome-sauce secret (and not-so-secret) tools to help you write better business emails. Ready, set, WRITE!

17 Ways To Launch Your Holiday Marketing Online

November 5, 2014Brooke B. SellasHoliday Marketing, Marketing, Online Marketing1 comment

Haven’t started your holiday marketing campaign yet? That’s okay. So you’re not a planner. Lucky for you, we are! AND, we’re sharing 17 ways you can market your holiday specials. I wish I could come up with your holiday specials FOR YOU, but that’s something we do for clients. Let’s get started!

Is Tweeting All On Twitter Like ‘Replying All’ On Email?

April 23, 2014Brooke B. SellasConversations, Social Media, Twitter6 comments

We’ve all been there. It was probably on a Friday, and you were in “get shiz done” mode before the big weekend when suddenly a co-worker or friend sent out a mass email with like, eleventy-billion people on it. And as it ALWAYS goes, several peeps on that email chain decided to ‘Reply all’ when answering, which means you got eleventy-billion more emails that were utterly useless to you. Hitting ‘Reply all’ when it’s not necessary to include — or answer — the entire group is an awkward email habit. So what about when people ‘Reply all’ on Twitter?