Let’s face it: you need honest and insightful customer feedback to keep innovating. Your customers have a unique point of view with your products and services. They have the exact information you need to make iterations, improve, and evolve. Most importantly, they know what works and what doesn’t. You need to be collecting — and using — customer feedback. Here’s how to do just that.
Chances are you’ve heard the term customer experience but did you know it doesn’t just refer to customer service? There are a million different levels to customer experience and we’ll be breaking many of them down in today’s blog, so you’ll want to read on. A recent Walker study found that customer experience will overtake price and product as the key brand differentiator by the end of next year. That’s just one of the many reasons you need to focus on customer experience in 2020. Intrigued? Read on for everything you need to know about customer experience in 2020.
Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
In the world of customer service, angry customers are inevitable. As companies develop social media customer service plans the need for making sure their employees know how to de-escalate angry customers over social is vital. Communicating through written words is a whole different ball game from speaking to someone over the phone. The anonymity that comes with communication over the internet can also cause some to take their frustrations out on the person behind the screen. You can help your customer service team navigate these sticky situations with angry customers by providing them with specific techniques. Read on for our guide to de-escalating angry customers over social.
Talk to the customer, and you’ll find that customer service chatbots are very hit or miss. This is due to the fact that even though over half of consumers want to use them, many chatbots are still missing the mark. We want the ease of automation. But we don’t want automation if it means a lack of information. So, what’s the best way to design and deploy your customer service chatbot? Keeping reading!