Right now, everyone is scrambling to prepare for 2020. But if you’re scrambling for a content marketing plan, don’t. We’ve got you covered on today’s blog with a quarter-by-quarter plan for your content marketing. Read on (and scratch one more thing off that long 2020 “to-do” list!).
Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
Influencer exhaustion is upon us and I do NOT want to see another unboxing story! Have you tried Fit Tummy Tea, Third Love, or Article furniture? If you have, chances are it’s because an influencer promoted it. I’ve noticed that I follow influencers on Instagram and podcasts because they can be more fun. Regardless of your preferred social platform, influencer marketing is gaining momentum and oversaturating the field. As a result, influencer exhaustion is setting in.
The digital (and IRL) universe is filled with brands that spend enormous budgets on perfectly curated content, beautifully crafted videos, and A-List collaborations and partnerships. There’s nothing wrong with this approach, but as marketing progresses into a place where consumers have control over the conversation surrounding a brand, we all must adapt our strategies. Big budget campaigns are great, but building intimate relationships with our communities as a whole, and individually, are what’s most important. With consumers in the drivers seat, User Generated Content (UGC) should be a key part of your overall marketing strategy. Wouldn’t it be wonderful to have consumers promote our brands organically, rather than having to spend enormous budgets promoting it ourselves? User Generated Content is not just another marketing buzzword. 86% of millennials say that UGC is a good indicator of the quality of a brand, and 68% of social media users between the ages of 18 and 24 take into account information shared on social media when making a purchasing decision. It’s easy to see why UGC is so powerful.
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media content going viral. But if you don’t know how to make your Instagram Stories stand out against the rest, fret no further. Read on for some handy tips on how to make your Instagram Stories more creative.