Remarkable content that evokes strong feelings of amusement, laughter, awe, or shock is hard to miss. When a company creates such content, people can’t help but share it on social media. Funny memes, bizarre photos and hilarious video challenges spread throughout the world wide web like a dangerous virus no one can stop. Viral content occupies a distinct place in the minds of millions around the world, bringing numerous benefits to its creator. It multiplies reach, engagement and impressions leading to increased brand awareness, customer loyalty, and revenue. The six tips below will help you make viral social media content and ensure your brand gains more exposure.
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, you can bet that your competition will be following up your success shortly. Here are six tips for differentiating your brand using content marketing.
Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for is an invaluable piece of information to your business. Having a distinct presence online is key to success and SEO is essential in that regard. However, here are five other ways keyword research can impact your business aside from SEO.
Existing in a complex economy means your business has access to a large amount of highly-specialized firms and individuals. As a small business owner, it’s important you make good use of these firms and individuals through the practice of outsourcing. And do to this, you need to make sure you’re outsourcing the right things to the right people, asking all the important questions before you begin. However, despite its potential to support your business, a surprising amount of small enterprises still don’t outsource. Content marketing and certain accounting functions, such as tax preparation, are two of the most common functions firms outsource, but there are many more options. For example, you can outsource IT and customer service, and even human resources. And outsourcing just makes good sense. As a small business with limited resources, you need to focus on what you do best, something outsourcing lets you do. So then why are so many businesses still holding on and doing everything in house? The answer lies in a general misunderstanding about how outsourcing can help grow your business, not just maintain it and make it easier to run. Not convinced? Here are five advantages to using outsourcing to grow your business.
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to be successful. Here are several examples to perfect your call-to-action copy.