The digital (and IRL) universe is filled with brands that spend enormous budgets on perfectly curated content, beautifully crafted videos, and A-List collaborations and partnerships. There’s nothing wrong with this approach, but as marketing progresses into a place where consumers have control over the conversation surrounding a brand, we all must adapt our strategies. Big budget campaigns are great, but building intimate relationships with our communities as a whole, and individually, are what’s most important. With consumers in the drivers seat, User Generated Content (UGC) should be a key part of your overall marketing strategy. Wouldn’t it be wonderful to have consumers promote our brands organically, rather than having to spend enormous budgets promoting it ourselves? User Generated Content is not just another marketing buzzword. 86% of millennials say that UGC is a good indicator of the quality of a brand, and 68% of social media users between the ages of 18 and 24 take into account information shared on social media when making a purchasing decision. It’s easy to see why UGC is so powerful.
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media content going viral. But if you don’t know how to make your Instagram Stories stand out against the rest, fret no further. Read on for some handy tips on how to make your Instagram Stories more creative.
Remarkable content that evokes strong feelings of amusement, laughter, awe, or shock is hard to miss. When a company creates such content, people can’t help but share it on social media. Funny memes, bizarre photos and hilarious video challenges spread throughout the world wide web like a dangerous virus no one can stop. Viral content occupies a distinct place in the minds of millions around the world, bringing numerous benefits to its creator. It multiplies reach, engagement and impressions leading to increased brand awareness, customer loyalty, and revenue. The six tips below will help you make viral social media content and ensure your brand gains more exposure.
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, you can bet that your competition will be following up your success shortly. Here are six tips for differentiating your brand using content marketing.
Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for is an invaluable piece of information to your business. Having a distinct presence online is key to success and SEO is essential in that regard. However, here are five other ways keyword research can impact your business aside from SEO.