Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, you can bet that your competition will be following up your success shortly. Here are six tips for differentiating your brand using content marketing.
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!
Would a content hackathon help with the challenge of coming up with great content ideas? Would it help with the difficulty and cost associated with bringing together design, development, copy, and promotion to actually bring our ideas to life? From start to finish, a feature content piece or website resource can take months to complete, and many more months to promote within your industry. But what if you could cut the time it takes to produce an amazing piece of content from months to 48 hours? Is it even possible? The short answer is…yes!
Without context, some people will dismiss your storytelling as garbage. And not because it is! Context helps readers connect with the finer points of your story. Storytelling, content marketing … whatever you want to call it … if it doesn’t resonate, if it doesn’t connect or hit someone in the face or in the heart, it may fall flat. Your content should tell the most amazing story ever, but if your context isn’t on point, it’s going to miss the mark.
When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.” Or, “I have nothing to post to Facebook.” While you may not know what to post, trust me, there are plenty of types of content you can post to try to capture your community’s interest — and entice engagement! Use this quick tip guide, with six tips for creating better Facebook content, to ensure you never have to wonder what to post again.