I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, you may lose out on other critical conversational strategies.
Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of control. You need 48 hours in a day, a clone, and a really stiff drink … I feel ya. This is exactly where I am today. And even though I need a community manager (CMGR) for my business and my clients’ businesses, anyone who utilizes social media needs to understand how to break down the duties of the community manager to help lighten that workload!
Though your company shouldn’t be solely focused on the numbers, growing your audience online does matter. And while there are plenty of community-building tips to grow in size, these tips are more about getting your new found followers to connect with and remain loyal to your brand. Ready to stand out and get noticed? Let the countdown begin!
Before we get into last week’s Ready, Set, Podcast recap, I have to share some awesome sauce news with you. Ready, Set, Podcast turned 21! As in, we’ve published 21 episodes so far. And in the spirit of epic birthdays, we shared some of our favorite moments from both myself and Mallie. That said, we’ve only got one “real” episode to dissect, and it’s about the Community Manager Stigma with Carrie Keenan.
Who doesn’t love a loyal community? Online or offline, they make your business bustle. And being that community is the 2nd ‘C’ in the 5 Cs of Social Media, it’s super important to the fundamental success of your online marketing. Lucky for you last week’s Ready, Set, Podcast episodes cover both community, and how to capture a community worth having. Let’s go!