There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.
As a business owner, you’re aware of the constant change in business conditions, from dealing with financial fluctuations to learning what puts your business at risk for failure. With two months down & only 10 left in the year, there’s no time to waste if you want your business to stand out & succeed. Business owners are anxious to know what 2018 has in store & what adjustments they’ll need to make to stay a step ahead of the competition. As you navigate through your important business decisions, use the following four tips to keep your business from being left behind.
Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth year in business, we look at what it took to get here and what it will take for business growth to get to year 10 and beyond.
The New Year is here which means it’s time for business owners to start strategizing for how they will make 2017 more profitable and more successful than the year before it. (We’re in the thick of it with such a crazy year last year!) Our 2017 business checklist should help. Although organizing your plan will likely require specifics pertaining to your business and its unique needs, there are several impactful ways business owners in every industry and niche can work toward building better business operations.