There are many things I love about Oprah. She’s an accomplished businesswoman, a generous human being, and her life’s goal is to make the world a better place than she left it. She is an extreme example, but nevertheless, she is an individual who is the definition of what a modern brand should look like. Not because of the content she shares and the products she endorses, but because every layer of her brand is authentic. People watch her shows and buy her products because it’s genuine to who she is and what she stands for. If she endorses something, it’s meaningful. Her brand is reliable, recognizable, and comes with a standard of quality. She herself has said: “Let excellence be your brand. When you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you’re doing the right thing will always bring the right thing to you.” Whether you’re a fan of Oprah or not, this advice is powerful. Transparency and authenticity are more important than ever. Brands need to stand for something, and many are beginning to align themselves with social and political issues. Below, we’ll dig into why branding today is about doing the right.
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, you can bet that your competition will be following up your success shortly. Here are six tips for differentiating your brand using content marketing.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.
Does your online marketing strategy have the following? A website Original content (a blog)? Social media presence If you have all three you’re probably nodding along and smiling at how you’ve checked all the boxes. But what if I told you that wasn’t enough to get your business found online today? It’s time to go beyond the basics with your online marketing strategy — and should you have to be everywhere to do so?
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice. This is especially important when using social or two-way conversational platforms online. If you’re not sure how to play it, we’ve got some consumer behavior stats that will help in a BIG WAY!