As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and search engines will love.
Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.
At the end of each year, we present you with our most shared blog posts (here are the 2013 and 2014 top posts). This year is no different, only we want to focus on the crux of the article — the advice — from these 10 articles, and expand on that. So read on for our 10 pieces of top content and advice for 2015 … all in one place!
With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the internet? Around this time last year, Brooke wrote a post describing how businesses must change their content marketing style in order to make a positive impact on their audience in 2015. Rather than continuing to create and share the same “hum-drum” content, businesses must create and share content that is meaningful and relevant if they want their business to stand out from the rest. Fortunately, business owners and marketers now have plenty of content tools available that can help them create and distribute high-quality content for their audiences.
The internet is saturated with click-bait puff pieces, one-off guest posts, and small business blog entries about every topic under the sun. While it’s amazing that we have so much information at our fingertips, it also seems impossible to have an original, unique idea when everything worth saying has already been written, re-written, and made into an infographic for good measure! So, how do you stand out from the crowd as an industry thought leader? How do you portray your brand as an authority when it seems like it’s all been said and done?