While chatbots are the current marketing craze, it’s unwise to jump into using this form of marketing AI without a chatbot strategy. There are many things to think about. Your marketing/business goals Laws and legality of chatbots Scripting and content style of your chatbot Building a chatbot & chatbot tools And the list goes on and on. If you’re still figuring out how to formulate your chatbot strategy, use our guide for getting you from A to B with ease.
At the beginning of this year, we decided here at B Squared to add Chatbots into our rolodex of client services. But before we’d announce this new service to our clients, we knew we wanted to create a few examples and test them out on our own social media accounts first. So in December of last year, before the new year came around, we spent some time creating a chatbot for our Facebook page, and a chatbot for our Twitter account. Historically, chatbots and automated messaging services get a bad rap. The experience is usually bumpy at best and when your conversation goes off course, it takes hours (maybe even days!) to get a human to follow up with you. With our mantra Think Conversation, Not Campaign in mind, we had a goal of creating a humanized chatbot for B Squared users, with as seamless an experience as possible. Here’s what went into creating our friendly little helper, Dude Bot, along with some tips that can help you create a more human chatbot for your own company!
In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Luke Reynebeau, Senior Manager, Partner Marketing at Sprout Social. Luke was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he discussed all things Social Listening – what it means, how it differs from social monitoring, and why brands should be doing it. If you’re interested in learning more about social listening and how it can help you be a better marketer, check out our interview with Luke!
In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. We’re super excited about this! We’re excited not just because we’re hosting our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Katie Robbert of Trust Insights. Katie was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where she discussed the different types of predictive analytics and what this means for marketers. If you’re already feeling confused and overwhelmed by the concept of predictive analytics, have no fear! Katie did an awesome job of breaking down it down so we all can understand not just how it works, but how it can be of benefit to us. If you’re interested in learning more about AI and predictive analytics, check out our interview with Katie.
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?