You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our clients to go over key performance indicators and business goals. We like to show (not just tell) the client how we’re meeting their goals through our marketing efforts. Whether you are or aren’t having a quarterly marketing review, here’s a look at how things go down.
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re armed with the reasons things can go wrong, you’ll have a better chance of setting them right. Just prepare yourself, okay? The list is long and ugly!
Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for is an invaluable piece of information to your business. Having a distinct presence online is key to success and SEO is essential in that regard. However, here are five other ways keyword research can impact your business aside from SEO.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.