Brand activism is on the rise. We are in an age of empowerment and everyone wants to be heard. Luckily, every social platform allows for that-and companies are listening! Recently, I was reading about brand activism and came across this quote about brand purpose, “In short, it’s a brand’s reason for existence beyond making money.” In other words, brands are willing to take a public stand for what they believe in. Consequently, brand activism can also divide their following. Brooke Sellas even called this back in 2017. As a consumer, do you support companies more when they take a stand and put a meaningful voice to their product? Or does it completely turn you off?
What will the post-advertising apocalypse look like for marketers? Not as scary as you may think. Advertising is not dead. It’s just changing. And with or without advertising, here’s how you can survive.
You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our clients to go over key performance indicators and business goals. We like to show (not just tell) the client how we’re meeting their goals through our marketing efforts. Whether you are or aren’t having a quarterly marketing review, here’s a look at how things go down.
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re armed with the reasons things can go wrong, you’ll have a better chance of setting them right. Just prepare yourself, okay? The list is long and ugly!