Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards. Together, email and direct mail marketing can complement each other and take your company’s marketing campaign [and social media] to the next level. Learn about some of the key benefits when using both.
Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for is an invaluable piece of information to your business. Having a distinct presence online is key to success and SEO is essential in that regard. However, here are five other ways keyword research can impact your business aside from SEO.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling past your ads, keep reading!
Smarter advertising is needed … whether you’re managing a multi-million dollar marketing budget or scraping ad campaigns together with pennies. Many of the pricey ads that appear in Times Square or during the Super Bowl get a lot of attention. However, their cost doesn’t determine their success. By thinking creatively & taking advantage of advancing technology, smaller brands on limited budgets can enjoy the same positive results as bigger players. Get inspired by smaller brand strategies below, and see how their ads compare to recent big-budget favorites.