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Social Media R-E-S-P-E-C-T [Blog Challenge Week 2]

Maybe it’s cliche. Maybe it’s too obvious. I. Don’t. CARE. I’m using this song for The Media Barista Challenge and you can’t stop me!

When it comes down to it, nothing beats Aretha’s RESPECT. Last week we talked about the epitome of “Oops”, with Britney Spears, and I’m confident in claiming Aretha’s powerful voice commands just that – respect – and is the epitome of requesting a little consideration.

All I’m Ask’n

All anyone wants in the social sphere is a little respect. How can you ensure you’re showing it?

  • Don’t spam: This means no unsolicited sales and marketing emails, no begging for ‘Likes’, retweets or +1’s and stop asking people to play Farmville with you!
  • Share: As in, don’t plagiarize, cite your sources, SHARE (hit the button instead of changing a few words around and making it your own), tout other people’s work more than you solicit your own, or use the @ tag and show some love.
  • Give thanks: In my humble opinion, this means for every share, tweet, RT, mention, comment, etc. No, I don’t care that you have 500,000 followers. Everyone who shares your message or mentions your name/brand deserves a .02 second shout out.
  • Be original. Maybe it’s just me, but all of the irrelevant cat memes and world puzzles and inspirational quotes (that aren’t your own) are starting to feel like “you’re running out fool’n”, as Aretha says. Stop cheating me (and yourself) and find your own, amazing voice.
  • Don’t be selfish: Heard of photo bombing? How about the social media cads who callously claim the comment thread in your tweet stream, blog or Facebook page as their own; trying to divert the conversation from it’s planned path a nasty habit. Comment bombers are no bueno and SO not respectful!

Sweeter Than Honey

I admire those peeps and brands out there going above and beyond, giving you that spark that says, “WOW!” Dave Kerpen likes to call it, “surprise and delight.” How are you “showing up” in the social sphere?

In a society where there is hardly any “customer service”, and where we’re sitting there EXPECTING to be let down, how can you/your brand reach out and touch someone? How do you “smile” through a screen?

It’s up to you to work on the ways you can do this with your would-be and actual clients. Maybe it’s a handwritten note, a quick Vine video saying thanks, or a free giveaway.

Find Out What It Means To Me

The ideas and items I’ve listed are things I consider social “norms” – but of course, they only offer MY point of view. My suggestion for finding out how your audience(s) define respect is simple … ASK!

Part of respecting social media is understanding and knowing that it’s SOCIAL.

Having conversations with your community is critical. If you don’t embrace this, you might find that one day they’re gone (just a little bit).

See you in the social sphere!

 

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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
Category: Best Practices, Conversations
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6 Comments. Leave new

  • Wonderful post! You have great points. I strive to remember my manners but must admit, that I commit social media faux pas more often than I would like. Thanks for sharing your thoughts and opinions!

    Tracey

    Reply
  • Great post, awesome song choice! I was actually told once that I shouldn’t “bother” thanking everyone who shares a post of mine on Twitter. I could not believe it! I’m so glad you included basic ‘thank yous’ in this. They are SO important! (ps – thank YOU for the ping)

    Reply
    • I think thank you and I’m sorry are so powerful, and yet we rarely say them. I try my absolute hardest to say thank you (and sorry, too, if its needed) every time we are mentioned, RT, pinged … Whatever!
      Thanks for commenting and reading – and you’re welcome for the pong back! 🙂

      Reply
  • This is a great post Brooke and I love this song, so does my daughter! It’s amazing how many people don’t mind their social media manners these days. I know I can always count on you for great reminders on how to really be social.

    Reply

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