What do blogging, saying no, and content shock have in common?
They made up week two of the Ready, Set, Podcast lineup — and each episode has a common theme that could impact your content marketing.
Stay with me here, I’ll guide you through each episode with a few quick tips as well as link the full recording for our loyal listeners.
Ep. 6: Mike Allton Is All About Evernote For Blogging!
Mike is a midwestern magician who may be best known for his AWESOME SAUCE blog, The Social Media Hat.
He also gave us his secret sauce for better blogging with Evernote by sharing the only three notebooks he works from:
- Main: Currently being worked on.
- Archive: Completed posts.
- Sucky Blogs: A place to stick both unpublished and published posts in case Mike decides to resurrect them from the dead one day.
Mike also encouraged us to check out these blogging tools:
- Google Docs – Alternative to Evernote, but not quite as robust
- Hootsuite – Mike’s social media dashboard of choice
- Evernote Web Clipper – Quickly clip what you need from the web and have it automatically added to Evernote
Ep. 7: Brooke And Mallie Take On Absolutely Not!
Though Mallie and I rant about saying no as a business strategy, it can easily be used for content marketing context, too.
Saying no when it could impact your content marketing (in a not-so-good way):
- SAY NO to guest posting if you don’t have your own consistent blog posts
- SAY NO to guest posting if you can’t answer WIIFM (what’s in it for me?)
- SAY NO to creating content that doesn’t fit into your sales pipeline
- SAY NO to freebie content that won’t be a good fit for your portfolio
We’ve got more tips on ABSOLUTELY NOT (for both content marketing and your biz) on the full episode.
Ep. 8: The Content Shock Conundrum With Mark Schaefer
In his new book, which will outline the code for distributing epic content (and come out sometime this year), he says there are three areas to focus on:
- The content
- The Audience
- Content ignition (the processes and procedures in which content becomes extremely shareable)
Mark also mentions that you can combat Content Shock by finding your Alpha Audience. These are your:
- True loyal fans
- They go beyond advertising metrics
- They are “residents, not tourists” (don’t you just LOVE that analogy??)
I’m really excited for Mark’s new book, but since it’s not out yet you should definitely take a listen to the full episode as he drops little tidbits and hints that could impact your content marketing.
Look For More Digital Marketing Magic Each Monday!
I’ll be back again next Monday to give you the RSP Recap.
In the meantime, be sure to:
- Listen in
- Leave a review (if you find our content good)
- Share us with your peeps
And, if you have any questions about RSP, don’t hesitate to post them here or on the RSP Blog.
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Brooke B. Sellas is the in-the-trenches Founder & CEO of @HelloBSquared, an award-winning social media, advertising, and customer care agency. She's also the Co-host of The Marketing Companion podcast with Mark Schaefer, where they discuss jaw-dropping marketing trends. Brooke's marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout!
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