Mark Schaefer Joins B Squared Media As Chief Operating Officer

If you haven’t heard by now we’ll sing it from the mountain tops one more time: Mark Schaefer joins B Squared Media as our Chief Operating Officer!

We announced this exciting news on May 19th. And since then, Mark and I have been having a ton of wonderful conversations with more than a few marketing geniuses about what we’re up to and what our plans are.

Here’s how everything went down.

Mark Schaefer Joins B Squared Media

The cat is out of the bag! “Mark Schaefer joins B Squared Media” has been the topic at hand for several weeks now. We decided to let the world know about our exciting partnership in a few different ways.

• A Facebook Live announcement
• Emails to close friends
• A traditional press release
• And a splash page on our website (featuring the video below)

As you can probably tell by ALL THE THINGS, we’re giddy about working together. Mark and I have been friends and have worked on various projects together for over six years now. It felt like this was the logical next step for both of us.

The Announcement On Facebook Live

Our Facebook Live produced some serious stats …

• Over 1,450 people reached
• 713 views
• 185 engagements (76 of which were comments, woot!)

Watch it for yourself to see why ‘Mark Schaefer Joins B Squared Media’ was BIG news in the marketing world.

The Press Release

Yep. We even released an “old fashioned” press release. If you didn’t see it on the wires, here it is for public consumption.

The Future

As Mark stated so eloquently on his own blog announcement, Mark is excited to “build something bold and new” with us.

Specifically, we are focusing on our three main services with a special focus on our Online Customer Care solutions, which take a social-first approach to customer service.

Finally, Mark and I will be doing more videos, webinars, and generally making ourselves available online and elsewhere to share our combined knowledge of how the most human companies are winning.

Join us, won’t you?