Mathew Sweezey

Salesforce.com

In a world of infinite media, content is now a commodity, making it impossible to stand out from the pack. Yet top-performing marketers are breaking through the noise repeatedly with 10X multiples or more. The question is not how are they doing it. It’s do you want to learn how? Join author and futurist Mathew Sweezey showcasing the magic harvested from 11,000 brands, revealing for the first time how “context” is used to earn trust, humanize brands, influence buying decisions, and boost revenue for big and small brands.

Dale Bertrand

fire&spark

Dale’s session, “How AI Forces SEO to Become More Human” will show you how search engines are no longer easily manipulated with technical hacks. Because they now use artificial intelligence (AI) to understand and predict user behavior, human-centered strategies are now required to influence search algorithms for marketing.

Using examples from his recent projects, Dale will show you how AI is evolving SEO practices.

Abby Rogers

Amazon

Abby’s session, “The Culture of Innovation at Amazon: Driving Customer Success” discusses how innovation and creativity drive businesses. Innovation manifests in many domains at Amazon such as delivery, shopping, entertainment, home automation and cloud computing. We will dive into how artificial intelligence (AI) has made Amazon’s success possible and revolutionized each aspect of the company. Learn how Amazon prioritizes putting the customer first by working backwards from the customer’s needs to define and build something people will love.

Katie Robbert

Trust Insights

Artificial Intelligence (AI) and machine learning (ML) are everywhere, and marketers are struggling with major questions like “What exactly is AI?” and “How will this impact my work?” In this talk by analytics expert and AI practitioner Katie Robbert, learn what AI is (and isn’t), why you don’t necessarily need to learn how to code, and what to do to future-proof your company and career.

In this session, you’ll learn how to use AI for understanding marketing trends and strategy, how to use AI to understand messy data (like customer feedback), and how to use AI for proving return on investment for your marketing efforts.

Brooke B. Sellas

B Squared Media

Three quarters of Americans changed their shopping behavior since COVID-19 began, around 40% say they have changed brands, with the level of brand switching doubling in 2020 compared to 2019. Nearly 75% of consumers say customer service has gotten worse since the pandemic began.

If you consider the rise in customer complaints and the impact on loyalty and word of mouth marketing, you could easily argue that online customer care might be the highest marketing priority for 2021 and beyond. In Brooke’s session, you’ll learn about how customer care has changed in the aftermath of the pandemic, including the five major areas that have put online customer care front and center in the war for loyalty.

Jenn Herman

Jenn’s Trends

In this session, Jenn Herman, a globally recognized Instagram expert, will cover what you need to know about how Instagram works with respect to algorithms and artificial intelligence (AI). Jenn will explain how content is prioritized and sorted in the feed, Stories, and search results. She will help you get a better understanding of how & when your content is shown on Instagram.

Jenn will also show you how to tailor your posts, descriptions, and hashtags to leverage Instagram in your favor. This information will provide you with the insight into content strategies to help you create content that ranks higher, gets more engagement, and drives more conversions for your business.

Kerry O’Shea Gorgone

MarketingProfs

Our event emcee, Kerry, produces online events for MarketingProfs, a company that provides premium training products for individual marketers and corporations. She’s also a speaker, writer, attorney and educator.

Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars’ weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.