The 2020 HELLO Conference
Enabling digital marketers to be human at scale in the age of machine marketing.
Thursday, October 22nd, 2020
8:00am – 6:00pm EDT
The Ryland Inn
115 Old Highway 28
Whitehouse Station, NJ 08889
Our keynote speaker, Mathew Sweezey, is the Principal of Marketing Insights for Salesforce.com, a pioneer of the marketing automation space, and regarded as one of the top minds on the future of Marketing.
We are in the midst of a massive media revolution.
For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. There is now an infinite level of noise brands must breakthrough.
This is why marketing is failing, and why old foundations are now faltering.
Join us October 22, 2020 to gain up-close access to Mathew’s research, the tactical advice of our world-renowned speakers, and learn what separates high performing marketing organizations from everyone else.
We promise your thinking around what it means to be a modern brand will be forever changed.
Speakers & Sessions
Glean actionable insights on intelligent tools & the future of marketing from professionals who work with the world’s top brands.
Mathew Sweezey
Salesforce.com
In a world of infinite media, content is now a commodity, making it impossible to stand out from the pack. Yet top-performing marketers are breaking through the noise repeatedly with 10X multiples or more. The question is not how are they doing it. It’s do you want to learn how? Join author and futurist Mathew Sweezey showcasing the magic harvested from 11,000 brands, revealing for the first time how “context” is used to earn trust, humanize brands, influence buying decisions, and boost revenue for big and small brands.
Dale Bertrand
fire&spark
Dale’s session, “How AI Forces SEO to Become More Human” will show you how search engines are no longer easily manipulated with technical hacks. Because they now use artificial intelligence (AI) to understand and predict user behavior, human-centered strategies are now required to influence search algorithms for marketing.
Using examples from his recent projects, Dale will show you how AI is evolving SEO practices.
Abby Rogers
Amazon
Abby’s session, “The Culture of Innovation at Amazon: Driving Customer Success” discusses how innovation and creativity drive businesses. Innovation manifests in many domains at Amazon such as delivery, shopping, entertainment, home automation and cloud computing. We will dive into how artificial intelligence (AI) has made Amazon’s success possible and revolutionized each aspect of the company. Learn how Amazon prioritizes putting the customer first by working backwards from the customer’s needs to define and build something people will love.
Katie Robbert
Trust Insights
Artificial Intelligence (AI) and machine learning (ML) are everywhere, and marketers are struggling with major questions like “What exactly is AI?” and “How will this impact my work?” In this talk by analytics expert and AI practitioner Katie Robbert, learn what AI is (and isn’t), why you don’t necessarily need to learn how to code, and what to do to future-proof your company and career.
In this session, you’ll learn how to use AI for understanding marketing trends and strategy, how to use AI to understand messy data (like customer feedback), and how to use AI for proving return on investment for your marketing efforts.
Brooke B. Sellas
B Squared Media
The future of Customer Care is human-centered AI. Providing customer service isn’t enough. For one, the connected consumer expects a rewarding experience at every turn. Secondly, the ways in which customers or consumers reach a brand are ever-growing. Do you know which channels are used the most by your audiences and are you meeting their needs there?
To compete in 2020 and beyond, you must know your customers inside and out. You also must meet them where they are. Using real-world artificial intelligence and #ThinkConversation strategies, Brooke will show you five ways your brand can combine intelligent tools and people to level up to customer care.
Jenn Herman
Jenn’s Trends
In this session, Jenn Herman, a globally recognized Instagram expert, will cover what you need to know about how Instagram works with respect to algorithms and artificial intelligence (AI). Jenn will explain how content is prioritized and sorted in the feed, Stories, and search results. She will help you get a better understanding of how & when your content is shown on Instagram.
Jenn will also show you how to tailor your posts, descriptions, and hashtags to leverage Instagram in your favor. This information will provide you with the insight into content strategies to help you create content that ranks higher, gets more engagement, and drives more conversions for your business.
Kerry O’Shea Gorgone
MarketingProfs
Our event emcee, Kerry, produces online events for MarketingProfs, a company that provides premium training products for individual marketers and corporations. She’s also a speaker, writer, attorney and educator.
Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars’ weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.
Tickets
Be in-the-know. Be Early. Below.
Early Bird Admission
$399
- $50.00 off regular admission price (only through 2/29/20)
- Includes admission to all sessions
- Lunch and refreshments provided
- Opportunities to network with world-renowned marketing industry leaders
- Free copy of Mathew Sweezey’s latest book, The Context Marketing Revolution
- Swag bag
General Admission
$449
- Includes admission to all sessions
- Lunch and refreshments provided
- Opportunities to network with world-renowned marketing industry leaders
- Free copy of Mathew Sweezey’s latest book, The Context Marketing Revolution
- Swag bag
Schedule
Thursday, October 22nd, 2020:
A day full of speakers, knowledge, and networking.
(*Schedule subject to change).
8:00 – 9:00 AM
Registration
9:00 – 9:15 AM
Opening Remarks
9:15 – 10:00 AM
Keynote Speaker:
Mathew Sweezey
10:00 – 10:15 AM
Break
10:15 – 11:00 AM
Speaker:
Dale Bertrand
11:00 – 11:15 AM
Break
11:15 AM – 12:00 PM
Speaker:
Abby Rogers
12:00 – 1:00 PM
Networking Lunch
+ BOOK SIGNING by
Mathew Sweezey
1:00 – 1:45 PM
Speaker:
Katie Robbert
1:45 – 2:00 PM
Break
2:00 – 2:45 PM
Speaker:
Brooke B. Sellas
2:45 – 3:00 PM
Break
3:00 – 3:45 PM
Panel:
TBD
3:45 – 4:00 PM
Break
4:00 – 4:45 PM
Speaker:
Jenn Herman
4:45 – 5:00 PM
Closing Remarks
5:00 – 6:00 PM
Networking Happy Hour
Location
115 Old Highway 28 · Whitehouse Station, NJ 08889
Set in the gentle hills of Whitehouse Station, New Jersey, The Ryland Inn is elegance defined.
This 220 year old equestrian estate has been revived by Frank and Jeanne Cretella, owners of Landmark Hospitality. They have taken great care to bring modern refinements to the property’s old-world charm, whilst curating a hospitality program that not only welcomes guests but embraces them in our traditions and unique historical heritage.
2020 Sponsors
A huge and heartfelt shoutout to our sponsors – without them none of these knowledge bombs would be dropped.
