MARCH 28, 2019 · NEW JERSEY
THE 2019 HELLO CONFERENCE
Enabling digital marketers to be human at scale in the age of machine marketing.
Thursday, March 28, 2019
8:00am – 4:00pm EDT
Baltusrol Golf Club
201 Shunpike Road
Springfield Township, NJ 07081
Our keynote speaker, Mark Schaefer, explains that in the past we’ve built businesses based on advertising impressions. Today, businesses thrive (or not) based on human impressions – influencers, promoters, word-of-mouth marketing.
The tools of marketing are increasingly intelligent – AI, automated marketing, machine learning – all with a goal to successfully scale in line with growth.
But how do you keep it human? Can you scale and “stay human”?
Join us March 28th, 2019 to learn how to streamline your marketing efforts by integrating intelligent tools that are built to scale AND retain the human element.
SPEAKERS & SESSIONS
Glean actionable insights on intelligent tools & the future of marketing from professionals who work with the world’s top brands.
Mark Schaefer
Schaefer Marketing Solutions
The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong, and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining talk that is instructive, inspiring, and filled with actionable ideas and insights.
Luke Reynebeau
Sprout Social
Join Luke Reynebeau, Senior Manager, Partner Marketing at Sprout Social, for a conversation on how social listening has expanded the marketer’s purview to the entire customer experience and the impact it has had on deepening the brand-customer connection.
Christopher Penn (Moderator)
+ Matthew McFarland (AON)
+ Michael Gavlick (AON)
AON
If knowledge is power, then information is gold. Securing your most important asset from cybercrime has to be every company’s key priority. Our panel of experts from AON discusses how to protect your technology, your data – and, critically, your clients’ data – from the increasingly sophisticated and pervasive threats of the digital era.
Katie Robbert
Trust Insights
You can’t see into the future (yet), but you can take a peek. Katie Robbert explains how to use predictive analytics to anticipate new trends and changes in social media. Learn how to apply predictive keyword analysis to your content choices, your social media marketing decisions, and your advertising strategy.
Brooke B. Sellas
B Squared Media
If your tools are intelligent, can you keep your brand human? Brooke shows you how to be high-touch in a high-tech world. Through real-life examples, you’ll discover how to create ideal, personalized experiences, at every touch point.
Christopher Penn
Trust Insights
In this session from machine learning practitioner and marketing analytics expert Christopher Penn, you’ll learn the foundation of AI and four applications of AI to social media marketing such as mining social conversations, advanced data analysis, identifying influencers with AI, and calculating social media ROI.
TICKETS
Be early. Be VIP. Below.
Early Bird
Purchase NOW and save $50 (*pricing goes to $299 starting March 1st, 2019)
- Includes admission to all sessions
- Lunch and refreshments provided (VIP breakfast not included)
- Opportunities to network with world-renowned marketing industry leaders
- Super-special, super-secret swag!
VIP Breakfast
LIMITED TO 25 SEATS!
- An intimate closed breakfast session with our expert panelists. Rub elbows, get insights and exchange stories with professionals who advise the world’s leading brands. A great way to kick off the conference (ticket must be purchased separately) or an exciting jump start to your day if you can’t attend the sessions.
- VIP breakfast networking (does NOT include general admission)
- VIP-only premier swag
- Breakfast included
SCHEDULE
Thursday, March 28, 2019:
A day full of speakers, knowledge, and networking. (* Schedule subject to change).
8:00 – 9:00 AM
Registration
8:00 – 8:45 AM
VIP Breakfast
*upgraded ticket required
9:00 – 9:15 AM
Opening Remarks
9:15 – 10:00 AM
Keynote Speaker:
Mark Schaefer
10:00 – 10:15 AM
Break
10:15 – 11:00 AM
Speaker:
Luke Reynebeau
11:00 – 11:15 AM
Break
11:15 AM – 12:00 PM
Cybercrime Panel:
Christopher Penn (Moderator) + Matthew McFarland
+ Michael Gavlick
12:00 – 1:00 PM
Networking Lunch
( + really exciting, super-secret THING!)
1:00 – 1:45 PM
Speaker:
Katie Robbert
1:45 – 2:00 PM
Break
2:00 – 2:45 PM
Speaker:
Brooke B. Sellas
2:45 – 3:00 PM
Break
3:00 – 3:45 PM
Speaker:
Christopher Penn
3:45 – 4:00 PM
Closing Remarks
LOCATION
Baltusrol Country Club
201 Shunpike Rd.
Springfield Township, NJ 07081
Since our event is being held at the beautiful Baltusrol Golf Club (Golf Digest names it #41 of 100 top 100 US courses!) the dress code will be strictly enforced.
- No denim (of any color)
- No shorts or leggings
- Shirts must be tucked in
- No flip-flops
- Please keep in mind that electronic devices are not permitted outside of our conference area.
Baltusrol Guest Etiquette Guide — View PDF
2019 SPONSORS
A huge and heartfelt shoutout to our sponsors – without them none of these knowledge bombs would be dropped.
