Twitter Archives - B Squared Media – Social Media Management

How to Optimize Your Twitter Strategy in 2018

April 4, 2018Hilary BirdTwitterNo Comments

If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs compared to other social media platforms. Any of those three items is good cause to focus on developing your Twitter following in 2018. Here’s what you need to know as you begin to build.

What Happens When You Tweet More Than 10 Times A Day On Twitter?

March 1, 2017Brooke B. SellasContent Distribution, Return on Conversation (ROC), Social Media, Social ROI, Twitter6 comments

Do you think you’re tweeting enough? Or do you need to tweet more? This is a question I ask of myself and of our clients. So I spent an entire year trying to figure out what happens when you tweet more. Here are my results from a yearlong case study (of myself).

28 Twitter Tweeps Who Think Conversation, Not Campaign

December 24, 2014Brooke B. SellasReturn on Conversation (ROC), Social Media, Twitter17 comments

It’s no secret that our mantra (and tagline) here at B Squared Media is “Think Conversation, Not Campaign.” We believe so much in that foundation of online marketing that we trademarked the statement — serious commitment! And as I’ve been doing my end-of-year clean up — where I unfollow and disconnect with silent, spammy, or just plain SO NOT SOCIAL peeps — I thought instead of ranting about the derelicts that I’d put the “good guys” in the spotlight.

Is Tweeting All On Twitter Like ‘Replying All’ On Email?

April 23, 2014Brooke B. SellasConversations, Social Media, Twitter6 comments

We’ve all been there. It was probably on a Friday, and you were in “get shiz done” mode before the big weekend when suddenly a co-worker or friend sent out a mass email with like, eleventy-billion people on it. And as it ALWAYS goes, several peeps on that email chain decided to ‘Reply all’ when answering, which means you got eleventy-billion more emails that were utterly useless to you. Hitting ‘Reply all’ when it’s not necessary to include — or answer — the entire group is an awkward email habit. So what about when people ‘Reply all’ on Twitter?

The Most Annoying Social Media Update EVER

July 10, 2013Brooke B. SellasBest Practices, Facebook, Social Media Marketing, Social Strategy, Twitter21 comments

Thanks to social media, I can throw out all calendars, digital and traditional! Side note: I should probably warn you that this is another rant by me. It’s been a while, so I suppose I’m due to climb up on the soapbox, roll my eyes, and blurt out all things baffling and bothersome.