If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs compared to other social media platforms. Any of those three items is good cause to focus on developing your Twitter following in 2018. Here’s what you need to know as you begin to build.
Do you think you’re tweeting enough? Or do you need to tweet more? This is a question I ask of myself and of our clients. So I spent an entire year trying to figure out what happens when you tweet more. Here are my results from a yearlong case study (of myself).
It’s no secret that our mantra (and tagline) here at B Squared Media is “Think Conversation, Not Campaign.” We believe so much in that foundation of online marketing that we trademarked the statement — serious commitment! And as I’ve been doing my end-of-year clean up — where I unfollow and disconnect with silent, spammy, or just plain SO NOT SOCIAL peeps — I thought instead of ranting about the derelicts that I’d put the “good guys” in the spotlight.
Thanks to social media, I can throw out all calendars, digital and traditional! Side note: I should probably warn you that this is another rant by me. It’s been a while, so I suppose I’m due to climb up on the soapbox, roll my eyes, and blurt out all things baffling and bothersome.