A career in digital marketing is bit like a roller coaster. There are best practices and strategies for every outlet and platform, but in a time where outlets and platforms are constantly changing, creating a successful strategy can be difficult. In 2019, with anywhere from 1-3 screens (or maybe even more) open at a time, customers are constantly connected and their data is available in an infinite amount. Marketing has now come to a place where hyper-connected customers expect personalized, seamless digital experiences because, whether they like it or not, their data allows marketers to reach them in a super personalized way. With one-to-one marketing strategies at the forefront of digital experiences, brands have the ability to foster greater connections and increase customer loyalty, which always works well for your bottom line. Below we’ll explore ways to create more one-to-one marketing strategies for your brand.
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media content going viral. But if you don’t know how to make your Instagram Stories stand out against the rest, fret no further. Read on for some handy tips on how to make your Instagram Stories more creative.
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media campaign or campaigns, what do you need to do? Where do you begin? Here’s the three-step process you need when setting up a social media campaign. (And it will take you beyond the holidays!)
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew about you. There are many ways to improve your social media strategy, even if it’s not clear to you at the present moment. These five strategies, if done correctly, are all you need to harness the fundamentals and create an effective social media strategy for your business.
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.