Sentiment data is a growing metric for marketing departments. The positive, negative, or neutral conversations happening around your brand can help you understand buying propensity (among other things). But what about sales? Sentiment data can also be used for things like better targeting and social selling. Here are a few unique ways you can start using sentiment data for better targeting and sales.
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media magic happens. Here are a few very true, very BIG wins I’ve gotten from my social media investments.
While selling on social is growing in popularity (and acceptance), too many businesses are still making critical social selling mistakes. Regardless of social selling’s benefits and rising popularity, you likely still have questions about how to succeed with this strategy. Today, we share eight common social selling mistakes and how to foil them so you can use social media more effectively.
You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it comes to social selling, the buyer’s journey is changing. Here’s what you need to know.
Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social spam! If you want to use social media to sell your products or services, here are ten tips for doing it right.