Do you remember the first time you joined a social media platform? I do! It was 2005 and I had finally received my college email address which gave me access to Facebook. Throughout college, Facebook was a way to recap the weekend festivities and connect with new friends. While Facebook has remained a way that friends stay connected, almost 15 years later, the platform has drastically evolved. There are also a number of other social media platforms available now, and each has solidified its own unique space in the digital marketing world. Five years after I first became acquainted with Facebook, I joined Twitter at the recommendation of my boss and my introduction to social media in a professional setting commenced. Nine years later, and I’ve scrolled my Facebook newsfeed, Twitter feed and Instagram stream thousands and thousands of times, inevitably learning some valuable lessons along the way. Below, join me as I dig into the top 5 social media marketing lessons I’ve learned over the past 9 years. I can’t remember what life was like before!
Raise your hand if you’ve ever felt personally victimized by an Instagram post. As we mentioned previously, April is Stress Awareness Month with the goal being to increase public awareness of both the causes and cures for our modern stress epidemic. One way to combat chronic stress is with self-care. This could be anything from reading a book, to exercise, to putting on a face mask, to even taking a digital detox. Yes, we are a digital marketing agency, but we realize the stressors that come along with constantly being plugged in to your phone. Unplugging and taking some time to do things IRL, is important, and cannot be stressed enough (no pun intended!). If, like us, your work requires you to check into social media often, or if you’re someone who enjoys scrolling through your various feeds on the leisure, there are still plenty of ways to keep yourself in check, and make sure you’re not overdoing it. Below, we’ve put together a social media guide to self care, because, if we’re keeping it real, social media can be a huge anxiety trigger if not played with responsibly.
With social media algorithms constantly changing and platforms rapidly moving in a pay-to-play direction, it may feel like organic social media no longer serves a purpose. With so much content constantly being shared and brands with huge budgets stealing the spotlight, it may feel like getting people to see your content is impossible and dare we say, not worth the effort. Yes, it’s easy to throw money behind your content to increase vanity metrics, but organic social media still holds a ton of value. Here at B Squared Media we love paid social (and so do our clients!) but our roots are in organic social, and 7 years of content curation and reports later, we continue to see the impact it has. Learn more about what goes into organic social algorithms and all the reasons organic social is alive and thriving.
Remarkable content that evokes strong feelings of amusement, laughter, awe, or shock is hard to miss. When a company creates such content, people can’t help but share it on social media. Funny memes, bizarre photos and hilarious video challenges spread throughout the world wide web like a dangerous virus no one can stop. Viral content occupies a distinct place in the minds of millions around the world, bringing numerous benefits to its creator. It multiplies reach, engagement and impressions leading to increased brand awareness, customer loyalty, and revenue. The six tips below will help you make viral social media content and ensure your brand gains more exposure.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.