Social Media Marketing Archives - B Squared Media

artificial intelligence and machine learning for marketers

HELLO Conference Series: Chris Penn Digs Deep Into AI and What It Really Means for Marketers

February 6, 2019Rachel SteinmanArtificial Intelligence, HELLO Conference, Social Media MarketingNo Comments

As some of you may know, B Squared is hosting the first annual HELLO Conference on March 28, 2019. We’re super excited about this. We’re excited not just because we’re hosting our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Christopher Penn of Trust Insights. Chris was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he explained Artificial Intelligence (AI) and Machine Learning (ML) in a way we can all understand. Yes, it’s possible! Are the robots coming to take our jobs? Can AI really help us scale? Chris, the go-to guy for machine learning and marketing analytics, answered these questions for us and gave us a sneak peek at what he’ll be discussing at the conference. If you’re interested in learning more about AI, but are overwhelmed by the concept, check out our interview with Chris.

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

January 23, 2019Antonija BozickovicInstagram, Social Media MarketingNo Comments

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see follow count dwindle. The platform is rife with minefields, and even the simplest Instagram marketing mistakes can cause people to press that unfollow button. According to stats, visual content gets shared 40X more than any other type of content. This increases brand exposure, generates leads, and helps build trust among customers. So when you gain new followers, you want to keep them around. Read on to learn 7 deadly Instagram mistakes that will get you unfollowed and how they can be rectified.

How To Create A Social Media Campaign For The Holidays (And Beyond)

November 14, 2018Brooke B. SellasSocial Media Marketing, Social Strategy2 comments

With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media campaign or campaigns, what do you need to do? Where do you begin? Here’s the three-step process you need when setting up a social media campaign. (And it will take you beyond the holidays!)

When Does Outsourcing Social Media ROI Make Sense?

November 7, 2018Brooke B. SellasSocial Media Marketing, Social ROINo Comments

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not sure if your social media is paying off? Here’s when to consider outsourcing social media ROI.

8 Instagram Tools for Social Media Marketers

August 22, 2018Mary WhitmanSocial Media MarketingNo Comments

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your business on, but only if you know how to utilize this opportunity.’’ – explains Anna Torres, a social media expert at the best assignment writing website. Instagram can do many things for you. If you use it to promote content, it will drive awareness and with it, traffic. As a social media marketer, you can use this highly popular platform to get more and more subscribers, as well as social proof that will only make you grow. If you want to up your Instagram strategy, consider using one [or more] of these 8 tools: