In case you haven’t heard, B Squared is hosting the first annual HELLO Conference on March 28, 2019. Tickets are on sale until Friday, March 22nd – so make sure to grab your spot if you haven’t done so already! We’re super excited to be hosting the HELLO Conference – not just because it’s our first ever B Squared event, but because we have an incredible line-up with seasoned pros like Luke Reynebeau, Senior Manager, Partner Marketing at Sprout Social. Luke was kind enough to sit down for a session of B2TV with us ahead of the HELLO Conference where he discussed all things Social Listening – what it means, how it differs from social monitoring, and why brands should be doing it. If you’re interested in learning more about social listening and how it can help you be a better marketer, check out our interview with Luke!
It’s important to get people talking about your brand, but how they’re talking about it — or social media sentiment — is also crucial. Are consumers giving off positive or negative vibes when they mention your brand? Measuring your social media sentiment will help you determine this. We’re laying out just how to do that in today’s post.
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation).