If you feel like the energy vampires have been sucking the life out of you, you’re not alone. Some reports suggest one in five highly-engaged team members is at risk of burnout. Social media definitely comes with its own challenges. That means you could potentially lose your best team players if you don’t deal with the impending burnout quickly. Even the most high-powered executives give many reasons why stepping away is crucial. It enhances creativity, performance, and leads to a better quality of life in general. But knowing how to encourage your team (and yourself) to take a break when there’s work to be done can feel impossible. “Sure,” your team members might think, “We’ll take a step back once we’ve finished this latest assignment.” Then it takes an entire full moon for that break to come, and by then it’s too late – your team has transformed into monstrous versions of themselves. How can you help your social media team avoid the curse of burnout? Here are four ways.
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move.
Social media has become an integral tool for online brand management. Last year, companies of all sizes used social networking platforms to communicate with over 3.1 billion global social media users Facebook’s recent data breach, however, demonstrates how important it is to secure your business’s social media presence. Factors like poor account security and data mismanagement contributed to the scandal and compromised the online security of millions of users. While your company may not be in a position to adversely affect as many people as Facebook, you can avoid similar vulnerabilities by developing and sharing a social media security plan with your team. Developing an online presence with social media is an effective strategy for growing your business and its reputation. Protect your investment—and your customers—against data breaches, malware, and hacks with these four best practices.
Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on short deadlines, responding to hundreds of comments, and being available to tackle last-minute requests for posts on evenings and weekends. How do you help your team stay motivated when you know you’re asking a lot? Here are a few simple tips for equipping your team to do their best work during a challenging time.
Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when interviewing and hiring a social media agency, you might end up with a giant horror story on your hands. Lucky for you, we’ve got the hard-hitting questions needed to hire the RIGHT social media agency for your business.