I’ve Got The (Social Media) Power! [Blog Challenge Week 4]
Social media: The new powerful branding tool. Companies are running out to Facebook, Twitter, Pinterest and the like trying to harness their influence. Some have ideas of how to use it, many don’t. I think where many marketers and brands get confused is where they think the power comes from. Social media power lies in dependence. This means your audience must be dependent on you/your brand/your online messaging. Is your content alluring? New? Original?