Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.
I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!
Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!
Yesterday Mark Schaefer posted a list of 70 future social media gurus on his {grow} blog. To my complete surprise, I was one of them. But if you think getting on this prestigious list of up-and-comers came easy, think again. It was over a year and a half process to get on this list. And it all started with a little conversation on Facebook.
Do you ever peruse online conversations on Facebook, Twitter or G+? Maybe it’s the nosy body in me, but I really like seeing how people answer questions, the tidbits of information that are shared, and yeah, even the squabble between two hard-headed peeps. What’s really sad is when I find profiles and pages who aren’t having ANY conversations. Why? Conversations are what lead to networking, relationship building, lead generation and sales. Merely shoving out scheduled messages or retweeting regurgitated writing is NOT a healthy social strategy.
