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brand-influencers-conversation

6 Ways To ‘Think Conversation’ With Your Brand Influencers

November 23, 2016Brooke B. SellasConversations, Influencer Marketing, Online Influencers, Return on Conversation (ROC)No Comments

Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.

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influencer-guide

How An Influencer Guide Can Boost Your Sales & Marketing

October 19, 2016Brooke B. SellasAudience Development, Influencer Marketing, Marketing, Online Influencers, Online MarketingNo Comments

I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!

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connecting-with-consumers

Connecting With Consumers A Challenge? This Will Help.

August 17, 2016Brooke B. SellasAudience, Audience Development, Marketing, Online Influencers, Social Business, Social ToolsNo Comments

Connecting with consumers can be a real challenge for marketers. In our media-obsessed, overstuffed online world, it can be difficult to determine how to build meaningful relationships. The first step? Connect with the right consumers. And if you’re not sure how to do that, this post is for you!

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Mark-Schaefer-Brooke-Ballard

How One Little Conversation Led To Being Named One Of 70 Rising Social Media Stars

June 4, 2014Brooke B. SellasConversions, Emotional Marketing, Online Influencers, Return on Conversation (ROC), Social Business, Social Collaboration11 comments

Yesterday Mark Schaefer posted a list of 70 future social media gurus on his {grow} blog. To my complete surprise, I was one of them. But if you think getting on this prestigious list of up-and-comers came easy, think again. It was over a year and a half process to get on this list. And it all started with a little conversation on Facebook.

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26 Excellent Reasons To Have More Online Conversations

December 11, 2013Brooke B. SellasConversations, Online Influencers, Online Marketing, Social Media Marketing6 comments

Do you ever peruse online conversations on Facebook, Twitter or G+? Maybe it’s the nosy body in me, but I really like seeing how people answer questions, the tidbits of information that are shared, and yeah, even the squabble between two hard-headed peeps. What’s really sad is when I find profiles and pages who aren’t having ANY conversations. Why? Conversations are what lead to networking, relationship building, lead generation and sales. Merely shoving out scheduled messages or retweeting regurgitated writing is NOT a healthy social strategy.

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