Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our clients to go over key performance indicators and business goals. We like to show (not just tell) the client how we’re meeting their goals through our marketing efforts. Whether you are or aren’t having a quarterly marketing review, here’s a look at how things go down.
A career in digital marketing is bit like a roller coaster. There are best practices and strategies for every outlet and platform, but in a time where outlets and platforms are constantly changing, creating a successful strategy can be difficult. In 2019, with anywhere from 1-3 screens (or maybe even more) open at a time, customers are constantly connected and their data is available in an infinite amount. Marketing has now come to a place where hyper-connected customers expect personalized, seamless digital experiences because, whether they like it or not, their data allows marketers to reach them in a super personalized way. With one-to-one marketing strategies at the forefront of digital experiences, brands have the ability to foster greater connections and increase customer loyalty, which always works well for your bottom line. Below we’ll explore ways to create more one-to-one marketing strategies for your brand.
Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract new followings. Want to jump into the world of Influencer Marketing? These are the Influencer Marketing trends you need to know about in 2019.
Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare your business for the holiday shopping season, you’ll need a dedicated team working at your side. Along with a strong team, these five tips will help you increase your conversion rate and maximize returns on your marketing budget this holiday season.