Personalization in marketing is a necessity and a double edged sword. On one hand, your customers are easily annoyed with generic messaging. And on the other hand, your customers may feel it’s a violation of privacy. Both reactions are valid, but that doesn’t mean you should find personalized marketing intimidating. In fact, it means just the opposite. Historically, marketing efforts have been largely based on casting a wide net with generalized messaging. Such tactics lead to less conversions and cause consumers to tune out. Raise your hand if you’re guilty of changing the channel during a commercial break… Today, we have access to so much information about our customers. A lot of which they are freely sharing online. By using data that is readily available, you create opportunities for personalized experiences – and there’s a reason why using personalization in marketing results in increased conversion rates. Read on to learn why personalization in marketing is a necessity in 2020.
Remaining relevant in 2020 is probably on the top of your resolution list. As we head into a new decade, technology isn’t slowing down. Those who aren’t willing to adapt their digital marketing strategies will be left in its growing wake. So, the big question heading into 2020: how do we remain relevant?
Many people think you simply post content and the world will show up. Unfortunately, that’s not the case. You have to learn how to attract people, and that requires persistence and discipline every day. When marketing with a small budget, creating content and getting traffic can be challenging. If you establish a routine and commit time every day to research and content creation, it will make a big difference for your business very quickly. Contrary to popular belief, your marketing strategy does not need to break the bank. Here are several tactics for marketing on a small budget while still ensuring that your message reaches your target audience.
You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our clients to go over key performance indicators and business goals. We like to show (not just tell) the client how we’re meeting their goals through our marketing efforts. Whether you are or aren’t having a quarterly marketing review, here’s a look at how things go down.
A career in digital marketing is bit like a roller coaster. There are best practices and strategies for every outlet and platform, but in a time where outlets and platforms are constantly changing, creating a successful strategy can be difficult. In 2019, with anywhere from 1-3 screens (or maybe even more) open at a time, customers are constantly connected and their data is available in an infinite amount. Marketing has now come to a place where hyper-connected customers expect personalized, seamless digital experiences because, whether they like it or not, their data allows marketers to reach them in a super personalized way. With one-to-one marketing strategies at the forefront of digital experiences, brands have the ability to foster greater connections and increase customer loyalty, which always works well for your bottom line. Below we’ll explore ways to create more one-to-one marketing strategies for your brand.