There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers need. Today, with the increase in tools such as analytics and digital marketing software, it is easier to guess customer’s behavior. Online marketing has enabled businesses to gain treasured insights to customers. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.
If you’re outsourcing digital marketing tasks of any level to an agency or person outside of your company, there are many factors to consider. As an outsourced partner of many brands big and small, we understand the dilemma you’re facing. This is a big decision. Homework must be done and questions must be asked. Here are the top three questions we think you should ask when it comes to outsourcing digital marketing.
Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive engagement and sales. And it’s also an effective way of building brand awareness and affinity. Newsletters can effectively leverage your email list into sales. But you need to have a great newsletter to do so. The average conversion rate is only around 1 percent, largely because people are inundated with poorly crafted email marketing. If you can create an exciting newsletter that gives people what they want, then you can turn this marketing tool into a powerful engine for sales. Here’s how.
Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need. You have to regularly take the time to learn more about it and know the best resources to learn from. We took care of the resources angle. You’ll find a starter list for you to learn more about marketing in short amounts of time below. Make a commitment to set aside 20 minutes every day. It can be in the morning when you first start your day, before you leave for the night, or during your lunch break. This is the most essential thing: committing to consistent improvement each day.
What exactly is integrated marketing? Why is so important for your brand? Integrated marketing is the process of creating a seamless brand experience for the consumer. It combines all aspects of marketing, including on & offline activities, to ensure that a brand is answering its consumers’ needs in every step of their buyer’s journey. It matters because the best brands use it, so well in fact, that as consumers we play into it without even realizing!