“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram.
There’s no question Instagram is one of the most popular social networks right now. Sporting a modest active user base of just over a billion people, the social network has a growth chart that looks more like the liftoff trajectory for a SpaceX launch—and just keeps on growing. Instagram isn’t resting on its laurels, either. Traditionally known as an image and photography platform, the company recently announced a new video service called Instagram TV (IGTV) that promises to add a whole new dimension to Instagram for both users and marketers. And IGTV is generating a lot of buzz, particularly among marketers.
I keep hearing about Instagram Engagement Pods. “Are they worth it?” “Do you know of one I can join?” “These pods are my only source of engagement!” I’m here to unleash some #RealTalk on these Instagram Engagement Pods and tell you to engage at your own risk.
Looking for Instagram hacks? Look no further than the big boys on the block. It’s always smart to keep an eye on your competitors and even smarter to watch big brands innovate … and then emulate. We’re covering 5 plus not-often-known Instagram hacks for you to try.