Influencer Marketing Archives - B Squared Media

How to Leverage Social Influencers to Pump Up Your Presence

July 31, 2019Brandon BrownInfluencer MarketingNo Comments

It’s safe to say that most businesses and brands now understand the power of social influencers. Many are shifting their marketing strategies from traditional methods to influencer marketing. Over the last few years, influencer marketing has gained great popularity. In fact, it is projected that spending on influencer marketing will be between $5 billion and $10 billion by 2020. Also, the number of searches for the term “influencer marketing” increased to 71.7% from 2017 to 2018. So how can you leverage social media influencers for your own company?

Influencer Marketing Trends to Know in 2019

January 9, 2019Mary JonesDigital Marketing, Influencer MarketingNo Comments

Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract new followings. Want to jump into the world of Influencer Marketing? These are the Influencer Marketing trends you need to know about in 2019.

7 Tools To Help You Easily Identify Influencers In Your Industry

April 5, 2017Brooke B. SellasInfluencer Marketing, Social Tools4 comments

How do you identify influencers when you’re going all in on influencer marketing? Maybe you’ve paid a pretty price for a PR firm to handle it for you. Maybe you’ve got an influencer guide. Or, maybe you’re not sure where to start. If you’re the last of those scenarios, this one is for you! We’re listing 7 tools you can use to find and identify influencers for your influencer marketing campaign.

6 Ways To ‘Think Conversation’ With Your Brand Influencers

November 23, 2016Brooke B. SellasConversations, Influencer Marketing, Online Influencers, Return on Conversation (ROC)No Comments

Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.

How An Influencer Guide Can Boost Your Sales & Marketing

October 19, 2016Brooke B. SellasAudience Development, Influencer Marketing, Marketing, Online Influencers, Online MarketingNo Comments

I was stumped when I first heard the term Influencer Guide. In a bustling cafe in Newark, NJ, my digital friend and cohort Tamara MacDuff and I were meeting IRL (in real life) for the first time. When she called herself an Influencer Guide and explained what that means, I knew I needed to share this knowledge with other marketers and business owners. My interview with Tamara will help you understand why you need to find your own Influencer Guide and how this guide can boost your business dramatically!