Influencer exhaustion is upon us and I do NOT want to see another unboxing story! Have you tried Fit Tummy Tea, Third Love, or Article furniture? If you have, chances are it’s because an influencer promoted it. I’ve noticed that I follow influencers on Instagram and podcasts because they can be more fun. Regardless of your preferred social platform, influencer marketing is gaining momentum and oversaturating the field. As a result, influencer exhaustion is setting in.
It’s safe to say that most businesses and brands now understand the power of social influencers. Many are shifting their marketing strategies from traditional methods to influencer marketing. Over the last few years, influencer marketing has gained great popularity. In fact, it is projected that spending on influencer marketing will be between $5 billion and $10 billion by 2020. Also, the number of searches for the term “influencer marketing” increased to 71.7% from 2017 to 2018. So how can you leverage social media influencers for your own company?
Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract new followings. Want to jump into the world of Influencer Marketing? These are the Influencer Marketing trends you need to know about in 2019.
How do you identify influencers when you’re going all in on influencer marketing? Maybe you’ve paid a pretty price for a PR firm to handle it for you. Maybe you’ve got an influencer guide. Or, maybe you’re not sure where to start. If you’re the last of those scenarios, this one is for you! We’re listing 7 tools you can use to find and identify influencers for your influencer marketing campaign.
Engaging your brand influencers in one successful influencer marketing campaign after another is no easy feat. I see so many companies doing this the wrong way that I thought I’d give some tips on doing it right. At B Squared, we know the key to long-lasting relationships with brand influencers is all about thinking conversation.