At the beginning of this year, we decided here at B Squared to add Chatbots into our rolodex of client services. But before we’d announce this new service to our clients, we knew we wanted to create a few examples and test them out on our own social media accounts first. So in December of last year, before the new year came around, we spent some time creating a chatbot for our Facebook page, and a chatbot for our Twitter account. Historically, chatbots and automated messaging services get a bad rap. The experience is usually bumpy at best and when your conversation goes off course, it takes hours (maybe even days!) to get a human to follow up with you. With our mantra Think Conversation, Not Campaign in mind, we had a goal of creating a humanized chatbot for B Squared users, with as seamless an experience as possible. Here’s what went into creating our friendly little helper, Dude Bot, along with some tips that can help you create a more human chatbot for your own company!
April marks the start of Stress Awareness Month. The goal is to increase public awareness of both the causes and cures for our modern stress epidemic. With the rise of social media in the last decade, it may seem like new holidays are popping up all the time (National Pizza Day, anyone?), but Stress Awareness Month has actually been held every April since 1992. That’s 27 years of Stress Awareness! Despite this being held globally for 27 years, we still have got a long way to go. Good mental health is something we all need, just like we all need good physical health. Luckily, here at B Squared Media, things like work-life balance and digital detoxes are encouraged, and although these things are awesome, there’s no one size fits all cure for stress. Below, we’ll define stress and share some tips for how to keep calm all year long.
With the rise of the gig economy and an increase in the number of employers offering remote work, more employees are setting up shop at home (including us at B Squared!) While this set-up offers increased flexibility, working from home efficiently is not an easy task. There are plenty of issues that come with working from home. Whether you work for an employer or operate as a freelancer, these secrets to working from home efficiently will help you thrive as a remote worker.
Hashtags and conversations are like the Ren and Stimpy of the internet — they play so well together (and compliment each other). Think of hashtags like a label on a file folder in a filing cabinet full of files. Used correctly, they alert you to shared searches and interests and can even cultivate conversations. If you’re not taking advantage of the hashtag as a business or marketer, keep reading.
Does your blogging strategy have you “talking” at, to, or with your intended audience? We often look at blogging as a way to push information out there, or to pull potential leads into our pipeline; in doing that, we leave our audience completely out of the process. Even if your goal is to push something out, or pull someone in, by thinking conversation when writing your blogging strategy, you can more easily make a connection with your readers. Here are five ways to do that.